Ten-Second Takeaway

Poochki is a label that encourages the traditional arts and the use of Indian fabrics, and caters to creative, hip folk. {Think fish and gecko block prints}.

It All Began With A Cat…

Poochki, named after their pet manx cat, is the brainchild of hotelier Anirudh Chawla, and textile designer Ishanee Mukherjee. We absolutely adore their cuts and silhouettes, especially since the basis remains traditional crafts. With block prints, Kutch styles and other Indian arts, Poochki is also urban, creative and colourful. Their idea has been to create a ready-to-wear range that is fashionable and chic.

Wasp’s Different?

110716_Poochki1 Poochki Uses All Things Indian To Make Apparel For The Edgy

Poochki uses hand-illustrated block prints that are inspired by urban flora and fauna {geckos, wasps, fish, hedgehogs}. Their master craftsman, Arshad Kafeel, carves the prints into wooden blocks. This modern interpretation is what really gives their clothes an innovative and ingenious look and feel.

The Poochki USP is that each piece tells a story of its own, since each goes through a well-thought out process of block making, dyeing, printing, and weaving.

What Caught Our Eye

The unusual colours like olive, rust and yellows give the label an earthy essence. We’re bowled over by their Hedgehog Asymmetrical dress, and we hear people are also loving the Fish Shirt.

#LBBTip: They deliver across India, too!

Where: 143-B, Aurobindo Marg, Shahpur Jat

Price: From INR 1,800 – INR 8,000

Contact: +91 9582460500, or write to wearpoochki@gmail.com

Timings: 11am – 7.30pm

Follow them on Facebook here.

Photos by: Poochki


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