Pure Ghee is a designer brand by Aditi Prakash that uses traditional materials and fabrics sourced from remote corners of the country. Their forte is handmade textile bags available in myriad retro colours, and they've got a lot of options for weddings, too. With a physical store in Aya Nagar, New Delhi, you can also shop for them online through their website.
Aditi uses some interesting materials in her designs: gamcha from Bihar, kitschy lungis from Hyderabad and Cochin, block-printed ajrak from Bhuj and even shamiana cloth.
The result is a range of potlis and handbags, each with a unique character of its own. These are available in uber-bright colours, and are perfect for shaadi season. Special shout-out to their Crazy Katran collection. We love the little charms Pure Ghee adds to each of its creations—the tiny wooden parrots and fabric flowers in particular.
If you’re looking for something to wear to a wedding, the gajras may be worth a shot. Available in red, pink, yellow and white, these beauties might just be the one thing that brings your entire outfit together.
Potlis start at INR 1,500 while the clutches start from INR 2,500 approximately. You can buy the gajras for INR 850 and above.