Pure, Handcrafted Separates & Functional Design at Anaam

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Choose independent boutique Anaam for fluid, high-quality apparel in pure fabrics. The clothes are cut with plenty of room {and can be considered gender neutral} in classic colours and materials.

Not Your Run-of-the-Mill Label

Sumiran, the mind behind the label, follows an approach that’s strongly concept, and silhouette, oriented and the result is stunning, versatile separates that also fulfil function. The apparel is multi-faceted and flows freely. Think of a woollen cape that can also be worn as a skirt, and you’ll begin to have a fair idea of the aesthetic.

The School of Thought

The presence of well-thought of design is extremely prominent; Anaam believes that the clothes don’t wear you, you wear them. We’re digging the Restricted Jacket, which is a large piece of cloth that can be worn four different ways owing to well-placed zips. The Shiva and Boho pants are also worth mentioning for their out-of-the box cut and comfort. They can also be translated seamlessly to any of the materials he primarily employs.

Room for customisation? Plenty.

What we Love

All of the materials he uses are recyclable-think organic cotton, linen and merino wool. Everything from the furniture, which is all constructed of recycled wood and accessories, to the makeshift tree-branch racks resonate with the label’s strong design philosophy. Plus? Woollen ties for men!