The Scoop

All-ethnic-everything, Purple Panchi spins traditional design into stunning outfits. The styles, silhouettes and colours are inspired by different parts of India – sunny yellows from the deserts of Rajasthan and regal purples of the Mughal era. Shop chanderi suits, ikat skirts, block-printed maxis and embroidered tunics.

The Style

030816_PurplePanchi1 The Purple Panchi Label Celebrates Tradition, Colour And JoyWe spotted a few major trends within Purple Panchi’s collection – suit sets that consist of colourful kurtas and printed palazzos, sweeping maxi dresses and lots and lots of chanderi fabric. A celebration of all things desi, Purple Panchi is about bold colours {fuchsia, turquoise and orange} foil-printing and careful hand embroidery.

What We Love

Perfect for an afternoon mehendi, we love that the work is understated yet undeniably chic. The brand stays true to ethnic fashion, while modernising each piece, so that it’s wearable pretty much everywhere – a wedding, a laid-back lunch with the girls or a formal office event.

You can even dress their creations down, by pairing your Purple Panchi outfit with simple juttis, kolhapuris or really embrace fusion fashion and wear their maxis with white sneakers.

Who It’s For

Anyone who’s looking to add a pop of colour and a dash of vibrancy to their wardrobes. It’s also winning for being super affordable, as far as beautiful ethnic wear goes.

Where: Anantam, South Extension – II; You can shop their creations here or place orders on their Facebook page here.

Price: Starting at INR 3,000

Photos courtesy: Purple Panchi


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