Originality Has A New Address: Queue Up Outside The New adidas Originals Store & Win Exciting Merchandise

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What Is It?

If your street wear game is always on point because of adidas Originals, then we’re super stoked to tell you about their new store in DLF Mall of India, Noida. Opening on August 31, the 1200 square feet store promises to be the next destination for the most exclusive adidas originals sneakers and apparel. And you can join in to celebrate the new address of originality.

Who Is It For?

If you’re one of the first five people to queue up outside the adidas Originals store, this Saturday, September 2, then you get to pick your favorite gear within INR 10,000.  That’s not all! The first 100  to queue up outside the store, earn exciting adidas Originals accessories.*

Bonus: Till September 10, you can your customize your favorite adidas Originals sneaker, with a DIY upcycle service with leading design studio pero, at the  store. You can choose from a variety of pins, beads, tassels, fabric dolls and enamel badges, and personalise your sneakers with pero’s upcycle experts.

Anything Else?

This neighbourhood store will house some of the most anticipated drops this season – including the highly anticipated Stan Smith-Pharrell Williams collection – a collaboration inspired between the two icons that will add more color and swag to your sneaker game. And if that you’re looking for more, legit sneakerheads will definitely want to get their hands on the latest EQT collection, among other uber cool offerings.

Bookmark the following dates so you don’t miss out on the fun!

Opening date: Aug 31

Queue up date: Sept 2

Pero X adidas Originals Upcycle: Aug 30 – Sept 10

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