Best Brands For Resort Wear That'll Take Your Vacay From 0 To 100

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Resort Wear is the fashion category where you embrace your inner White Lotus character. Whether you're soaking up the sun in Goa or cruising the Kerala backwaters, a summer holiday calls for a blend of luxury and practicality in your wardrobe. Resort Wear isn't just for lazing on lounge chairs—it's about vibrant, lightweight outfits perfect for packing on your sunny getaway, be it a beach wedding or a stroll in Pondicherry.

Fashion-forward travellers in India know the importance of stylish vacation attire. While most of the SS24 ready-to-wear collection featured luxury brands like Miu Miu and the Instagram community recommended Zimmerman, we decided to look for some of the homegrown Indian brands that do resort wear right.

Cotton and linen dresses, along with raffia bags and leather sandals, form the essence of beach dressing, while luxurious swimsuits and party look complete the essentials for a beach retreat. Embrace the White Lotus aesthetic by adding pieces from these brands to your shopping list, just in time for finalizing your summer holiday plans.

Pro tip: Checkout Zimmerman Alternatives for India here.

Blue Hour

Blue Hour

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With a very boho aesthetic, Blue Hour has a lot of solid-coloured dresses (mostly white, yellow and blue) that are perfect for the summer. Although their designs are simple and relaxed, you'll find them to be perfectly fashionable enough from a vacation wear point of view. With very effortless and flowy silhouettes, their designs are chic and contemporary. 

Noib

Noib

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This one caught our eye with its striking prints and comfortable silhouettes. They speak true luxury with almost all their dresses and jumpsuits because of their well-designed style, definitely, something you can picture the women from Dil Dhadakne Do wearing on that cruise.  Mostly made out of cotton and poplin, their pieces are just-right for the summers! 

It Girl

It Girl

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They have some of the most trendy and luxe-looking pieces. We love the whole smooth, sexy yet cute vibe of the brand and their mini dresses and corset silhouettes are sure to catch your eye. They also have a very nice collection of bikinis and monokinis making it a one-stop shop for all your resort wear. 

Bouji

Bouji

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Just as the name sounds, their pieces look very bougie and classy in their rich feminine silhouettes. The brand is full of primary and solid-coloured pieces without any prints or textures. They have a very seductive vibe in all the clothes especially the skirts and dresses which are midis and maxis with long slits, very Sylvie from Emily in Paris coded. A little on the higher end, these clothes will make for the perfect outfits when you're going to a high-end resort. 

Protip: See this for some of the best luxury, boutique resorts in India you should splurge on. 

Urth Label

Urth Label

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No leisurewear list can be complete without this aesthetic and indie brand. They have loads of white, blue, green and earthy cool colours in their collection. Almost all made out of 100% cotton, linen or silk their clothes have very smooth flowing and well-structured silhouettes. A unique thing you'll notice about their designs is that they look very classic, yet very trendy, making them look almost like classy designer pieces. 

Iki Chic

Iki Chic

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Although they have loads of loungewear and casual wear clothes, they have a very interesting resort wear collection. You'll find this brand full of beach coverups made of lacy and crochet designs. We like that their designs are easy to layer and blend in seamlessly with any other fit you'd have. 

Ordinaree

Ordinaree

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A brand with an overwhelming amount of options, that will tempt you to at least get one. Their simple cotton designs are just effortless, all in very bright and fun colours perfect for vacation wear. They have a wide size range they will help you find the perfect fit for you without getting the summer body blues. 

Forever 21

Forever 21

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Featuring a lot of florals and solids in unique designs, Forever 21 has very beachy and boho clothes perfect for your vacation wardrobe under a budget starting around INR 500 for tops and pants. They have well-fitted as well as flowy silhouettes all in a variety of size options and colours so you'll have a plethora of choices to get what you like here. 

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A pop-culture nerd who consumes and analyses content like breathing. Find me always talking about anime, books, fashion and DIYs. With 3 years of experience in social media marketing and writing.