Rakhi is inching closer and this year how about you let go of those last-minute rakhi purchases and buy something different Ruaab is a women-led brand that is both operated AND owned by 200 home-based, female artisans from across Delhi, Rajasthan, Punjab, Uttarakhand, Bihar and West Bengal. These diligent and downright awesome superwomen have come out with their latest collection of handcrafted Rakhis that we're absolutely loving.
Cowrie and Tassel, Mirror and Tassel, Beadwork and Macrame Knotting Rakhis - these rakhis are handcrafted and handwoven with colourful threads and other vivid materials. The end result? Carefully made rakhis adorned with love and exemplary designs. I mean you've gotta love their twisted thread rakhis with bright tassels hanging towards the edges. They're all priced between INR 80 and INR 250 and you can even place bulk orders with them.
Another reason why we're rooting for Ruaab is the fact that all the proceeds from sales go directly towards the artisans who are involved. In addition to adorable rakhis, you can also shop for Chanderi sarees, Dabu-printed Dupattas, handwoven cotton-silk sarees, Chikankari suits, cushion covers, face masks and lots more. The prices for these start at INR 600 and go up to INR 4,500.
So go on, shop from these home-based artisans and we're positive that you won't be disappointed.
