Science Meets Skincare: D'you Take This Brand To Be Part Of Your Beauty Regime?

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D’you

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What Makes It Awesome?

We tend to always believe that chemicals are bad for our skin. And skincare products with chemicals in them are almost an instant no. D’you (pronounced as due) aims to knock down this chemophobia - fear of chemicals - and give centre stage to science in the game of skincare. You can even read the full list of the ingredients they use here.

Their formulations are thoughtfully developed over long periods of time, and perhaps that is why they currently offer only 2 products - 'In My Defence’, a patented ceramide moisturiser that claims to mimic your skin’s natural barrier and 'Hustle', an all in one serum that swears to be a fix for all your skin woes with multiple active ingredients (so you don't need 3 different bottles) that help protect, repair, nourish and even brighten. 

While we haven’t tried their products yet, we spooned about to check out what other users had to say. The serum has a 5/5 rating on Nykaa with users mentioning that it worked great for acne-prone hyperpigmented skin as well as dry skin. Users love it for being convenient and versatile, so much so that even people who find skincare and beauty a confusing area to be in are thankful for this product! The moisturiser launched only a few months ago (Jan 2022) and hence doesn't have too many reviews but the ones that were there only went on about how good, fast-absorbing and effective it is, especially for the summertime.

So, d’you think you’re gonna give this brand a try? We definitely will!

What Could Be Better

We felt the price point was a bit high, the moisturiser retails for INR 3,500 for a 50ml bottle while the serum is for INR 3,200 for 30ml.

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Skincare junkie and enthusiast of hype culture, with 2 years of experience writing about food, fashion, lifestyle, culture & more.