A millennial’s nostalgia and gen-z’s novelty - the scrunchie is having a major moment right now. Carrie Bradshaw from Sex And The City would be eating her words if she came to know that the scrunchie is back to being cool. Whether you belong to the ‘eew scrunchy’ or the ‘yay scrunchy’ club, the fact remains that the sweet nostalgia of scrunchies is winning back fans and how! Still disagree? You are welcome to take it up with Madonna. Here are a few brands you must check out for a fresh spin on this good ol’ hair tie.
2021 Trend Alert: Scrunchies Are Back! Get Yours Here
Calling all 90s kids! Remember Karishma Kapoor dancing around trees in a high ponytail secured by a brightly-hued scrunchy? Of course you do! Simply Scrunchy is bringing back the joy of wearing a scrunchy the simple way. Handmade with different materials like organza, cotton, velvet and satin - this startup makes cute hair ties, you will happily add to your hair accessory drawer.
The scrunchie, in all its fuzzy, scrunched-up glory is like a trusted caregiver for the tresses. Kind to the hair as compared to its other ‘headache and hard pull inducing’ counterparts. Fabric Tree has scrunchies made from pure cotton and adorned with a pretty wooden motif. Solid colours, tie & dye or quirky ones (bunny ears et al) - take your pick, put your hair up and smile for the (Zoom) camera.
Want your scrunchie to match your jhola? Or just want a few custom-made ones to go with your summer kurtas? Divyana can make that work. Whether you tie your hair with the scrunchy or wear it on your wrist as an accessory, the stuff Divyana makes will look great any which way. She can even make you an oversized scrunchie with a hidden zipper pocket. Tuck away your money, makeup or keys in your hair and no one will be any wiser.
Small Needs for big scrunchies. If the image of wild child Phoebe in the early days of Friends still haunts you in a good way, you need an oversized scrunchie in your life. Pair it with your basic jeans (make that bell bottoms for added effect) or a flowy dress, and rock the retro vibe. They make them in fabric variants like ruby silk, tussar silk, cotton, velvet, and even chiffon.
How often do most of us make it from morning to night without pulling our hair back? Be it a home-workout or dishwashing duty or just the torture of sultry summers, a standby scrunchie on the wrist is always a good idea. Orquez does satin scrunchies that are pretty awesome. With colours like purple, sky blue, cupcake pink, champagne gold, etc. — you will want to hoard them all. Don’t miss the polka dotted ones!
Silk scrunchies come with a host of benefits. They tame frizz, act as a physical hair smoothener and even prevent hair breakage and subsequent fall. Hair Love makes a range of hair care accessories in silk and satin to ensure you are kind with your tresses. Get their scrunchie set and keep your hair tied up with added benefits.
Attic Salt has premium scrunchies (yes, that’s a thing now) made out of 100% pure mulberry silk, rich in natural proteins and amino acids. Remember the time when you pull down the scrunchie and shake open that ponytail to reveal - a) broken hair on the scrunchie and b) that inevitable crease in your hair. Life-ruining. Or at least blowout-ruining. With these scrunchies tie your hair all day and let them down at night without the need to style them.
The Needlemaid By Ichha
The Needlemaid By Ichha is a sustainable and zero-waste label that makes fabric merch with material that is sourced directly from the foothills of the Himalayas. The super soft fabric is then hand crafted into luxurious scrunchies, headbands, laptop sleeves, zipper pouches and more. We love the feel of the fabric they use and we are sure your hair will feel the love too.
The Frill Store
I have grown up loving the scrunchie for what it is - an object that comes in super handy when your hair starts acting like a monster that cannot be tamed. I love the variety of colours The Frill Store has to offer. There is royal blue, faded gold, sage green, lavender, copper, purple, aqua, and pinks. As for the patterns, you get animal prints, polka dots, rainbow, butterflies, marble effect and more!
If you are forever worried about the textures and materials that interact with your hair because it's so prone to breaking, Charmin's silk scrunchies will take your worries away. Super gentle on your tresses, these scrunchies from Charmin will love your hair more than you do. Oh and they even have matching scrunchie earrings for you to take the cool factor several notches up.