The love we have for traditional weaves and artisanal handicrafts is unmatched. Be it a heritage piece from your maa or nani’s wardrobe or a brand like Okhai going back to Indian roots with rural artisans from across India, it’s always a bankable choice. So if you are head over heels in love with embroidery, handblock prints and quality craftsmanship, we have news for you! Try these <> online brands that offer exquisite designs and styles unique to Indian culture and heritage. It couldn't get any better than this, especially for the festive season!
Love Okhai? Here’s A List Of Brands To Shop At For Artisanal Indian Ethnic Wear
Tjori
₹2375
Like Okhai, Tjori is focused on promoting traditional craftsmanship, heritage handicrafts and sustainable products. From festive to trousseau shopping and everyday ethnic wear to footwear, jewellery and bags, there’s something for everyone. The Occasions Ready festive line has different Dussehra, Karva Chauth and Diwali edits to shop from.The wide range of kurtas and kurtis in prints like kalamkari, delicate embroidery and ikat are a delight to browse through. Cotton makes up most of the apparel, making Tjori a comfortable brand you can wear all year round. And as is with most cotton clothing, the only mandate is to hand wash it to extend its life. Our picks include Black Kalamkari Anarkali Kurta With Palazzo for its peplum-style silhouette and Lavender Solid Textured Overlay Kurta for the layering.
Sizes Available: XS to 3XL
Price: INR 2,375 (after discount)
Why We Love It: The variety of cuts, styles and silhouettes available at Tjori give us plenty of choices.
Bunaai
₹6500
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The hand-painted cotton kurta sets in fascinating designs and patterns by Bunaai are a great find. They are curated with love by the artisans, who put in all their efforts to bring out the best in an outfit. Get the best of experimental textiles, vibrant prints, and detailed craftsmanship for Indian ethnic wear at Bunaai. Apart from the hand painted suit sets that are a must-have wardrobe addition, the brand has sarees and ethnic dresses as well. The breathable cotton makes for a great choice no matter the season!
Sizes Available: XS to 2XL
Price: INR 5,525 (after discount)
Why We Love It: The vibrant hues, trendy silhouettes and the unique work of the artisans makes it a great selection.
Chandrima
₹18990
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With the goal of sustaining folklore culture of India, the label Chandrima showcases pieces that are a blend of Indian handloom and craft with an elegant international style. This brand’s Fleur collection has caught our eye for its handcrafted embroideries. From chanderi to cotton and silk georgette, there’s a plethora of fabrics used. The beadwork Magenta Embroidered Crop Top in chanderi needs dry cleaning to stay new as ever.
Sizes Available: XS to 3XL
Price: INR 18,990
Why We Love It: The wide colour palette and detailed embroidery work are stunning.
Ukti
₹1290
Indian handlooms mixed with western patterns is Ukti in a nutshell. This Bangalore-based label works with artisans of Karnataka to craft their outfits. Each piece of clothing is handcrafted to perfection in Karnataka by local artists. The cotton fabric is so gentle on our skin. It is the perfect store to bring out your indie soul and gets brownie points for having dresses with pockets! The ethnic dresses collection brings out the beauty of handlooms in western silhouettes.
Sizes Available: XS to 2XL
Price: INR 1,290
Why We Love It: We like that they experiment with handloom pieces and make even comfort clothing look runway ready.
Hatheli
₹2975
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Hatheli means palm of the hand and this brand offers wholly human-created products. Using hand dyeing techniques, the local artisans create Bandhani, Lehariya, Sibhori, Batik, Block printing and so much more. There's plenty for men to choose from as well. Even the handwork like embroidery, mirror work, gota patti, sequins are delicately done to enhance the piece. Most of the outfits are created out of soft yet beautiful fabrics like cotton, kota and muslin. We love the vast collection of salwar suits from Hatheli.
Sizes Available: XS to 3XL
Price: INR 2,975 (after discount)
Why We Love It: Apart from a wide range of traditional and fusion wear for women, the brand offers a variety of options for men as well.
Label Raasleela
₹2999
This indie brand is fun, sustainable, and handcrafted. Label Raasleela works with Indian artisans and aims at making comfortable clothing for women While their hand-dyed fabrics and beautiful block prints are crafted in Jaipur, their ikat is handwoven in Andhra Pradesh. Their kurta sets have our heart. All the pieces are made of pure cotton and need some extra TLC like hand washing them.
Sizes Available: XXS to 3XL
Price: INR 2,999
Why We Love It: We love that the label plays with colour. And if you're looking for comfy am-pm wear, check Raasleela out.
Khara Kapas
₹16800
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This label thrives on local fabrics and handmade creations by seasoned artisans. All the products are ethically manufactured and handcrafted surrounded by the idea of minimalism. The line offers salwar suits and sarees in clean cuts and relaxed silhouettes. As the brand name suggests, the outfits are made of pure cotton.
Sizes Available: S to L
Price: INR 16,800
Why We Love It: We love that all the products are made from pure, homegrown, Indian fabrics.
