Love Westside’s Ethnic Labels? You'll Adore These 6 Brands As Well, Ladies

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What's the first thing that comes to your mind when you think of Westside's ethnic brands? For me, it is an amalgamation of kurtas, kurtis, florals, paisleys, palazzo sets, fusion wear and more. Their ethnic collection is neither too desi nor too contemporary and just the right balance of both to be able to wear to work and to fam brunches as well. Here's a curated list of ethnic labels that we love and you must check them out right away.



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For the ones who love experimenting with ethnic wear, the label Tjori will suprise you, and how! They are known for working with designers and artisans to handcraft beautiful pieces. While they do amaze jewellery, footwear and skincare products too, we love how they give a contemporary twist to the traditional in their ethnic collections. Halter neck long kurtas in beige and Kota strappy kurtas in bottle green, Kalamkari block-prints to Kantha embroideries, they even have palazzo sets and pants to complete the look. 

Price: INR 800 onwards


Looking for tunics? Try Marche's Cuffed Sleeve Detail Floral Printed Green Tunic or the Pintuck Detail Floral Printed Green Tunic. Prefer dresses? They have a lovely Printed Yellow Shirt Dress. Fancy Co-ords? The Marigold Printed Monotone Top With Pants Co-Ords is love! And did we mention they have gorge palazzo sets? Marche won't disappoint. Their easy-breezy clothes with striking floral prints are ideal for the summers. All you need is some accessory drama! Also, just FYI, their pant sets are super for lounging at home rn.

Price: INR 1480 onwards

For days when matching a top and bottom is a struggle sometimes, these brands doing co-ord sets will come rescue you. 

Tokree Jaipur

Tokree Jaipur

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This Jaipur-based brand makes comfortable Indian wear and it has our heart! Tokree Jaipur uses fabrics such as cotton, mul, silk, brocade, and chanderi to craft beautiful ethnic wear. Suit-sets in muted tones are always a win, and they do them in sage green and powder pink. What we really appreciate in their kurtas, is that they come with pockets! Talk about convenience. They have many such dupattas and shawls, if you fancy them. We recommend their Angrakha kurtas or the quirky cow-printed dupatta in sunshine yellow.

Price: INR 1,100 onwards


Minimal fashion has been the rage for a while. And if you haven't tried out this trend, let this label make the transition easier. Nostalgic, feminine, classic --- you'll find classic minimal prints of the 80's and 90's in their apparel collection. With co-ords, palazzo sets and printed kurtas in cotton, expect vibrant hues and culture in them all. Their Floral Printed Blue Kurta With White Printed Pants Set is just apt for the casual weekends. Don't forget to click one aesthetic picture for IG! 

Price: INR 999 onwards

Lavanya The Label

Lavanya - The Label

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Rest assured that if you're spotted wearing one of Lavanya The Label's ethnic sets, compliments will be coming your way. This brand has desi nailed to the t and we mean in terms of traditional prints, colours, and styles. We're head over heels in love with the sharara sets. The brand doesn't skimp on fabric, you know? Like their  palazzo pants could easily be mistaken for a skirt! If you want more youthful prints like florals, handpainted too - bookmark this stunning brand right away.

Price: INR 1,950 onwards

Farida Gupta

Farida Gupta

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For all those whose wardrobe is filled with cotton ethnic wear, Farida Gupta is a known name. Featuring traditional Indian prints, materials, and styles, Farida Gupta's collection of handcrafted kurtas, kurtis, farsis, palazzos, and dupattas are ideal for summer and really work year-round if you pick the right ones. The material used is lightweight, breezy and comfortable, a perfect combination for upcoming summers. Those of you who are Indian print enthusiasts find soft kurtas with bagru print, lush sanganeri dupattas, and earthy Ajrak farsis and palazzos too. They have sizes from XS to 3XL, which is actually pretty rare in most clothing brands. 

Price: INR 1,500 onwards for kurtas, INR 900 onwards for bottoms, and 


Ethnic and Kolhapuris are a match made in shoe-heaven. Pair up your kurtas or co-ords in ethnic prints with these best online Kohlapuri brands. And when you want to go for a boho chic vibe, you can match palazzos with these trendy Ikat jackets


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