GoMaads is a product design firm that’s using concrete to create lifestyle products. If you’re one for experiences, we suggest you make a visit to the studio-cum-store – the place is a whole new world. Started by three people with similar backgrounds, Malavika, Gopendra and Aditi, the brand celebrates industrial chic like no other. Of course, it would’ve taken a very eccentric thought process to use cement not for houses but for a lamp that’d sit pretty in a corner and fortunately for them, they all agreed that it was a great idea.
When they started off six years back, they were often confronted with strange reactions. A visibly amused Malavika tells us about the time they showcased at an exhibition. An inquisitive buyer walked up to them and asked if the products weren’t “done” yet. In her exact words, he said: “Yeh abhi bana nahin hai kya?”. It’s clear that their design sensibility isn’t everyone’s cup of tea and truth be told, we wouldn’t have it any other way.
But eye rolls and awkward questions are a part and parcel of every design experiment and GoMaads wasn’t going to let these stumbling blocks come in the way. Their mad hatter approach explains why they chose to have ‘mad’ in their very name (so much for a loud message).
If you’re someone who appreciates rustic and burnt edges, you’ll dig the earthy feel of the products. Every piece here from pen stands, desk organisers, lamps, clocks, planters, paper weights to even cute little fridge magnets is handcrafted.