At LBB, we’re all about brands that are trailblazers and making delightful products. When it comes to fashion, there’s no doubt that the last couple of years a whole bunch have popped up doing everything from easy ethnic styles to edgy party wear across apparel, footwear, and bags. Here are our picks of the seasons hottest homegrown fashion brands, and why we love them. We know you'll love them too, so feel free to buy one or many things from them!
These Are Our Fav Indie Fashion Brands That Are Available At A Steal!
Myshka
For those looking for clothing that's great quality at a legit steal, Myshka is your best bet. Set up your colour blocked ensemble with their vivid trousers, or pick up a maxi perfect for that long-awaited beach holiday. They also have casual tunic tops and kurta with pretty floral prints. And prices start at INR 499.
Marche
You will always be compared to a summer’s day in a dress or a set from Marche. Working with artisans around the country, the brand is all about easy, feminine dressing. Relaxed silhouettes, billowing sleeves, and hemlines that will flutter in the breeze are what you’ll get, all made of light cotton featuring ethnic block print designs.
Tjori
Simple, elegant, ethical, and artsy all are ways we’d describe anything from Tjori. Marrying traditional (prints, fabric, design) with contemporary (cuts, silhouettes, fashion) seamlessly, what you get from Tjori is an investment with long returns. What’s awesome is that their pieces are versatile enough to be styled in pretty much any fashion.
MJ Lifestyle
If you love all things bright and colourful, you’ll love the collection from MJ Lifestyle. Wide leg pants, semi-formal palazzos and flirty summer dresses are some of what you can get. They’re all nice enough that you can wear them for a day out, or a date, as it’s just the right amount of cheerful and dressy. The trousers are great for the office too we feel.
Adoreline
Honestly, Adoreline is pretty much a one-stop shop for all your footwear needs if fashion is top priority. They have an extensive range of footwear in currently trending styles be it d'orsay flats or kolhapuri wedges. What’s awesome is that they’re all made to be comfortable without compromising on style.
Guntas Madan
There are people whose styles are simple, and those who enjoy the loud prints, flouncy silhouettes, and all the frills. If you’re the latter, Guntas Madan is for you. Perfect for dressy occasions (brunches, client meetings in a brewery, and office parties come to mind), they smartly pair fabrics with prints to create the most flattering apparel.
August Co.
We have waxed eloquent about our love for The August Co, so much so that half of team LBB has an outfit or two from there. A slow fashion brand focusing on quality, they are size-inclusive, versatile (their pieces are perfect if you’re building a capsule wardrobe), classy, their cuts are clean, and their styles are perfect whether you’re working from home or back to office.
Fabnest
If there was a brand that we could call an overacheiver on LBB, it would be Fabnest thanks to the sheer range of styles and budgets they cater to (for men and women!). Graphic tees? Got it. Elasticated wrap pants? Yes. Basic cardigan, gingham shorts (with a matching casual blazer), and a high-low kurta? Check, check, and check them out to believe us!
Marcus Taurus
Environment lovers who also happen to be fashion lovers (and vice versa), Marcus Taurus is a PETA approved vegan footwear brand. Street style flats are what their best offerings are, with a few platform heels too. Their footwear is casual, comfortable, and chic, so freely add a pair (or many) to cart.
Vivinkaa
Vivinkaa understands that a good bag is always roomy, and a great bag is that and looks amazing. From minimalist totes, to ikat printed slings, and stylish structured purses, they have something for everyone on a budget. Their coolest offering is a set of 5 bags (tote, sling, cross-body, clutch, and a card/change purse) for INR 699!
Wabii
One thing that we really liked about Wabii’s range is their selection of prints. Reminding us of a pleasant spring, their options are inspired by the Japanese philosophy of Wabi-Sabi. So it’s great daily wear options with a bit of character - think high-low hems, bell sleeves, and pompom detailing on their tops, kurtas, and tunics.