Having made quite the splash in the last few years in the beauty world is Sugar Cosmetics is fast becoming one of India's favourite beauty and cosmetic brands. Founded by Vineeta Singh (CEO, and also our favourite Shark on India's Shark Tank!), the brand his cruelty free, and mostly vegan. Sugar’s products are known to be highly effective and are formulated for Indian skin tones. It’s also incredible that they have over 150 products in an ever-expanding catalogue. Some of these we want because they look interesting, some because of their high ratings on Nykaa, and some because we need a refill on our existing stock too. Some day, we might have achieved trying them all, but here are 8 products that we’re adding to cart right now!
7 Products From Sugar Cosmetics We're Adding To Cart Right Now
All Set To Go Banana Powder
₹599
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This loose (finishing) powder is ideal for people who don’t want that heavy makeup look and want something that helps blot out the oil. Basically, if you’re using ultra-hydrating, or any product that leaves your skin oily (like certain types of sunscreen), dusting a bit of this will help achieve a more matte look. It’s also yellow toned, which also happens to be the undertone for most Indian complexions.
Why we want it: For days we use only sunscreen in the heat
Price: INR 599
Rating: 4.5/5
SUGAR Goddess Of Flawless SPF30+ BB Cream
₹699
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The power of a BB Cream is only decided by how many functions it does (priming, moisturising, sun protection, coverage, and the like), and we’ve had our eye on the Goddess Of Flawless BB cream for a while now because it offers SPF 30, comes in 5 shades, glides smoothly and stays all day. That being said, users have mentioned that while it is completely matte, it does tend to be drying for those with normal to dry skin.
Why we want it: For its lightweight formula, and matte effect
Price: INR 699
Rating: 4.1/5
Eye Warned You So! Double Matte Eyeliner
₹699
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This matte eyeliner can basically be applied in one stroke. The sponge brush helps with the precise application without it getting unnecessarily thick on one side and not the other. It’s also suitable for sensitive skin, and smudge-proof (but not waterproof). If you don’t go around rubbing your eyes constantly, it lasts for at least 18 hours, and comes off easily with whatever form of makeup remover you use. This one makes it to the list because I’ve run out of this very eyeliner.
Why we want it: Matte effect
Price: INR 699
Rating: 4.3/5
Face Fwd Highlighter Stick
₹799
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Available in 3 shades, this highlighter stick wins for its creamy formula and ease of application. No more worrying about how much to get on your brush. The highlighter is buildable, and the sheen you see is less glitter and more glow. A little seems to go a long way based on the reviews, and you can use this as an eyeshadow apparently. We love a product that has more than one use!
Why we want it: For its subtle sheen, buildability, and easy application
Price: INR 799
Rating: 4.2/5
Mettle Liquid Lipstick
₹1199
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A liquid lipstick available in 5 shades (all that work for most Indian skin tones), this one wins for cute packaging and great pigmentation. If you’re looking for bolder hues, the Mettle Liquid Lipstick range has you covered. That being said, it will need to be reapplied once you eat, and isn’t transfer proof in general. We’re eyeing the Cherry Red and the Vega at the moment
Why we want it: For the colour payoff
Price: INR 1,100
Rating: 4.5/5
Grand Finale Matte Setting Mist
₹699
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Tie your makeup together with a setting mist. Users say that this one keeps makeup on (with no touchups) from 9-5, and can be used as a primer too. We want it because it sets with a matte finish, and in summers, there’s a fine line between dewey and oily that we don’t want to cross. The only downside of this product is how little of it you get. Also, if you want a finishing spray that also has SPF, Sugar Cosmetics has an option for that too!
Why we want it: For the matte finish, and long-lasting setting
Price: INR 699
Rating: 4.3/5
Lip Service Tint Remover
₹399
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With more and more lipsticks and stains that last long (sometimes too long), we do need a specialised product to remove it, and Sugar has just the thing. We’ve not tried this one (or know anyone who has for that matter, so if you have tried it, do let us know how you liked it), but want to know if it does the job as advertised. Basically made of a combination of oils and butters, the remover claims to melt away even the most stubborn pigments from your lips and moisturise them too.
Why we want it: Curiosity, and for the moisturising properties of the remover
Price: INR 399
Rating: 4.5/5