10 Homegrown Brands We Found In Sobhita Dhulipala's Closet
Overview
Western Brands
The Jodi Life
Celebrating the art of block printing, The Jodi Life, founded by Gauri Verma and Karuna Laungani, is a homegrown clothing brand with handloom dresses, co-ord sets, sarees, tops, jackets, and bottoms. All clothing is hand blocked by artisans, think fruits, animals, geometric and floral prints to name a few. They have options for both men and women.
Price: Starting at INR 2,449
Pro-Tip: Love The Jodi Life? Shop similar sustainable brands.
Dhruv Kapoor
You probably know this brand from the slew of celebrity sightings in his to-die-for collection. If you know his aesthetic, you’d know it’s contemporary, including silhouettes, cuts and styling. That said, all the natural fabrics they use are sourced from the Indian market, including linens, silks and cotton. These fabrics are then worked on to match the brand’s very hatke designs.
Price: Starting at INR 8,500
HUEMN
A homegrown gender-inclusive clothing brand with a mission to inspire meaningful dialogue and reflection. Their T-shirts have been everywhere, spotted on Anushka Sharma, Anurag Kashyap, Vicky Kaushal and others, which look so comfortable that we want to buy ourselves one!
Price: INR 4,900 onwards
Style Mati
Style Mati is a sustainable brand that is all about comfortable silhouettes. The word 'Mati' comes from Sanskrit, meaning soil, and Fatima K. Punjaabi wants to channel the earthy and natural characteristics of it. The designs are minimal with focus on cuts that would look flattering on everyone.
Price: Starting at INR 4,800
Shivan & Narresh
Bright colours and prints while still maintaining classic silhouettes are what stand out about Shivan & Narresh to us. They offer a wide variety of Indian wear (sarees and lehengas), western wear (tops, trousers, jackets, shirts), accessories (belts, scarfs, footwear), and our favourite of them all is their high-quality swimwear—it literally makes you want to go on a vacation!
Price: Starting at INR 9,950
Ethnic Brands
Satya Paul
If clothes could speak, Satya Paul is one such brand that knows how to do so graciously. They have been in the game since 1985 and never failed to impress with their collections. The prints are modern while their innovative approach can be seen on each and every piece. Their sarees are all very unique and Sobhita wore one of the best ones. Also, their 'Buds And Lovers' collection is a collection this writer needs everyone to check out!
Price: Starting at INR 4,000
Fizzy Goblet
Fizzy Goblet is the choice of many celebrities when it comes to high-quality juttis that you just know will last you long! Spotted on Kareen Kapoor Khan, Pareeniti Chopra and more. They create handcrafted, ethically sourced leather juttis with intricate embroidery and double-cushioned sole, so they look good and stay comfortable.
Price: Starting at INR 2,990
Papa Dont Preach by Shubhika
I'm 110% sure you've already heard of this name, and why wouldn't you? It's literally everywhere. From clothing to accessories, everything they do makes a statement. Their motifs, gosh, you would want to keep looking at them all day, every day. While Sobhita is wearing one of their simple (yet chic) sarees, their signature designs never not blow away minds.
Price: Starting at INR 12,500
Pro tip: Know more about this brand here.
Qbik
Qbik, the brand that has been gifting the fashion world with all things pretty, started in 2011. They make the best use of traditional karigaari and infused it elegantly with modern cuts and prints. From contrasting colours to textures, everything they do becomes one of a kind. They have got everything eye-catching in ethnic and western wear for both men and women.
Price: Starting at INR 21,500
Aisha Rao
With a love for upcycling, Aisha Rao is a luxe brand that makes sure what you are wearing is built with thought. The label uses the art of appliqué work by turning fabric waste into lively motifs and syncing it beautifully with embroideries like aari and zardozi. The designs are mostly what maximalists would adore and might even make minimalists try out something new.
Price: Starting at INR 16,000
Also, check out the top 13 fashion designers in India that make couture dreams come to life!