Ethnic Is The New Bold: These 5 Styles From Soch Are Ticking In New Trends

They’re back for sure, but did they ever go out of style? With floral, paisley, block prints and colour blocking currently hot off the runways - India and abroad, Soch has added block prints onto their tunics, kurtas, sarees and more. Check out the Straight Fit Block Print Kurta for a trendy floral print look. Let out the bold you with the versatile, intricate blend of floral and geometric print which has been doing rounds at runways, with their summer-perfect Coral Cotton Unstitched Dress Material. Looking for a perfect straight-fit or anarkali look? There are cotton churidars on sale to pair them with, just saying!

ICYMI, all eyes are on this Ahmedabadi tie-dye textile technique when it comes to ethnic fashion, and it has taken over kurtis, suit sets, sarees, and even heavier, occasion-fit lehengas. You can find a wide selection of it across Soch’s website. Some of our favourites include this bright, breezy and comfortable Powder Blue Chanderi Suit Set which seems perfect for a day at work just as it does for a brunch, and also this shimmery wine-coloured Silk Blouse that you can pair with a solid saree or an embroidered cotton skirt.

Getting the fabric right is an absolute essential for the summer. Not only should the fabric be breathable, but also stretchable and versatile. Cotton and cotton blends (velveteen and muslin are especially in) are obviously our top recommendations for their natural absorbent properties, but you can also go with linen for its durability, silk for its ventilation and organza for its lightweight qualities. Soch has some wonderful tunics, kaftans, sarees and airy kurtas in all of these fabrics. Don’t miss out on their Lehariya organza sarees for the perfect summer look, or those with floral embroidery.

We mean it! Soch has a carefully curated selection of palazzos that can be sorted through occasions that you’re looking to wear them at, or ways in which you can style them. They work especially well for you if you have wide hips and are looking for versatile bottomwear, and there’s plenty on offer here. Have a mehandi or cocktail function coming up? Maybe pair their cropped Purple Art Silk Blouse with the comfy and gorgeous Black Rayon Printed Palazzo and one of their many net dupattas. Looking for something durable and casual for a day at work? Here, we’re looking at the trending layering technique. We’d love to pair their Solid Cotton Palazzo with this flowy Printed Kurta, which would be great if you want to bring those breezy layers out.

This year has been all about experimenting with silhouettes, and what could be a better summer way of doing it than with a kaftan? While kaftans are considered great summer wear for the lazy fashionistas like many of us, they are a versatile piece of clothing when they come in as many wonderful options with digital prints as Soch has. Style them with a churidar and a cotton dupatta worn around the neck, or let them stand out on their own.

Soch is not just perfect for summer wear, but also year-round fashion - they have also got a large variety of lehengas, dresses, tunics, dress materials and much more on sale. Simply visit their website and explore their entire collection today!