With the start of new year and new season, we all look for a reason to start afresh, amirite? That being said, we get how apparels play a major role in helping you get there. And, if you're bored of the same old clothes and are looking to revamp your wardrobe this new season, we’ve found a label that will sort you out.
Based out of Ahmedabad, Soham Dave’s eponymous label came into existence in the year 2011, and since then, the brand has become a popular choice with those who love minimal and contemporary designs.
We are in awe of their Dana collection, which comprises simple circular danas or dots, in contrast to intricate geometric patterns used traditionally. The label not only maintains authenticity of the craft form ‘Ajrak’, but also remains true to its inherent simplistic style by reducing the number of colours and motifs without altering traditional Ajrak production process.
Keeping comfort and minimalist styling as the number one priority, the collection offers an array of apparels that you can choose from. We are talking about dresses, kurtas, tops, tunics, kaftans, sarees, dupattas and much more. All their ensembles are crafted with handwoven fabrics and minimal surface designs.What’s even more fascinating is that they use all naturally available techniques to treat their fabrics. You can choose from a wide range of contemporary designs made with silk, cotton and cotton silk fabrics woven on hand operated looms.
Find light and summery flared dresses with block prints that are perfect for work or brunch. They also have tops and tunics that can be paired with drawstring pants if you’re looking for something comfortable yet stylish. The range of sarees made in chanderi & cotton-silk are definitely worth investing in as they come in both classic and contemporary styles.