In the last few years, sustainability has garnered the kind of reputation in the fashion industry that we’ll forever be grateful for. The speed at which people are replacing their fast fashion brands with slow, zero-waste, Earth-conscious clothing is the change our wardrobes needed, and so did the planet. And while we’re still far from the ultimate goal, there are many out there pushing themselves to reach it and helping everyone around them do the same.
One of them is Apurva Kothari, founder of No Nasties, an organic, fair-trade, vegan brand that, as the name suggests, is free from all “nasties.” With the use of 100% organic cotton, an all-India ethical supply chain, and practices designed to support both people and the planet, the brand’s purpose does not just drive itself, it inspires others to follow, support, and believe in it too.
So, we reached out to him to share more such sustainable clothing brands walking the same good path. Here’s what he recommended, and we genuinely urge you to explore and support them. Baby steps, but a step nonetheless!

