With sustainability becoming more and more important in our collective efforts to keep our one Earth thriving, brands too are taking the responsibility. And while there’s plenty more that can be done, we’re tipping our hats to brands like Suta that are all about using local, talented artisans to keep their trade and traditions alive whilst also being mindful of the environment not only in the production process but also in the fabrics used.
“We’re living at a time when we can actively see the impacts of mindless overproduction, overconsumption and non-environmentally-oriented choices on our own lives. There are many things we can do to be more sustainable. And one of the things we can change about ourselves is what and how we consume,” say Sujata and Taniya, the co-founders of the lifestyle brand, whose founding tenet is sustainability. Both of them have made sustainability a lifestyle and we thought there would be no one better to tell us about other Indian brands who are environment conscious and sustainable. Here is their list of brands and products “that prioritise care for the environment as much as revenues and bottom-lines”, which the founders have personally used and thus recommend.