Release The Retinol: Skincare Brand 'The Ordinary' Launches On Nykaa
What Makes It Awesome
Skincare lovers, rejoice! Your manifestations were successful, and the most awaited skincare launch has finally happened. Earlier today, the popular skincare brand 'The Ordinary' launched in India exclusively on Nykaa. The makeup retailing giant has added the brand to its wide and impressive collection of international brands such as Charlotte Tilbury, Elf Cosmetics, Pixi, and many more.
The Ordinary is best known for their effective serums and pocket-friendly prices. The brand pretty much popularised ingredients like Hyaluronic Acid, AHAs, BHAs, Lactic Acid, and many more, at a price point that makes it possible for people to have quality skincare without burning a hole in the pocket. Their brand ideology is that skincare should be transparent and accessible. Indian customers had been awaiting this launch for long, and Nykaa has finally made it happen.
The collection is now available for shopping, but we suspect that it will fly off the shelves quickly. We took the time to browse the collection available on the platform and the price points for our favourite products, and safe to say our wishlist is full! Here are a few products we're hoping to get our hands on from the collection.
1. The Ordinary Hyaluronic Acid 2% + B5
Nothing works quite as well, when it comes to moisturising your skin, as a good Hyaluronic Acid based serum formula. We've heard great things about the one by The Ordinary, and since monsoon is right around the corner (which is a good time to introduce the ingredient to your skincare routine), we feel that this buy was just written in the stars.
Price: INR 700 for 30ml
2. The Ordinary Retinol 0.5% In Squalene
We don't know about you, but we're tired of looking at the memes calling out those of us in our late-20s to start using Retinol. This seems like a good time to consult the dermat, and with their blessings, get a fix of the magic anti-ageing ingredient.
Price: INR 700 for 30ml
3. The Ordinary Niacinamide 10% + Zinc 1%
Niacinamide is a great, mild ingredient to deal with skin blemishes and discolouration of skin, as it protects the skin from sun damage and also helps with pore-management. This is, apparently, the brand's star product that has retailed almost 300 million units worldwide, and is purchased once every 2 seconds across the globe. We're excited to try this cult favourite!
Price: INR 600 for 30ml
Initially, The Ordinary products weren't popping up in the search results, but savvy users quickly figured out a way and found the brand in the list of all brands that sell on Nykaa. If search doesn't work for you, we suggest you try the same.
While you're here, check out these international brands which you probably forgot were on Nykaa!