From Dresses To Jackets, This Epic Brand Does All Things Denim
What Makes It Awesome
If you're someone who can't get enough of denim, bookmark this website already. Called The Pigment Edit, this Bangalore-based venture stocks everything denim. From dresses, tops and shorts, to pants, jackets and skirts, they've got the prettiest apparel in beautiful shades of blue.
From their Autumn Winter collection, we love the loosey-goosey Sutton Pants (INR 2,500) that scream comfort and we feel is a pair of denim that can never go out of style. We've also been wanting to get a denim dress for a while and The Pigment Edit's Lillian dress is everything we've been looking for but couldn't find anywhere else. It's the perfect length (not too long or short), has a fun yellow inch tape detail (not your boring denim) and the best part, it has pockets too!
This brand also does a bunch of no-nonsense jackets, both full-length and short ones, that we're already saving up for. If you're a fan of floral motifs, you'll find a bunch of cute skirt and shirt options in The Pigment Edit's Spring Summer collection.
In case you're still not convinced to shop from this brand, know that all their apparel is made using industry spillovers that large manufacturers reject. Believe in slow fashion? Check out The Pigment Edit already!
What Could Be Better
We felt that their website is a bit difficult to navigate. You can't open new windows based on separate categories like dresses, tops, skirts etc. However, you can shop by collections (Autumn Winter and Spring Summer Collections).
We absolutely love that The Pigment Edit lets you personalise your denim with colourful embroidery (both big and small) for an extra INR 200/400 on their Nostalgia collection. In case you're gifting someone this brand's apparel, personalisation can really add a special touch.