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Strings Attached: These 10 Brands Nail The Potli Trend And How

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You've got a pataka bridesmaid or a sangeet outfit. Trendy blouse, funky accessories and dramatic juttis. But, something's missing. Oh yes, is it an ethnic bag? A festive potli or a clutch almost always makes it to the end of the wedding shopping list. But, you know you need it the MOST. Especially when you have to carry your makeup, mobile, tissues and what not! 

Here's a list of brands that are doing amazing traditional potlis you can pair with your lehenga, sharara or sari. 

Modarta

Modarta

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Modarta kills it when it comes to pastel-hued potlis. So, you know where to shop a bag from if you're wearing a pastel lehenga or sari. Think light pink, blue, cutesy vintage florals and more. Oh, and they've got a classic pearl one which is a must-have. 

Urban Ethnic Bags

Urban Ethnic

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Ruffle, gota pati, patola silk and embroidery. This label is surely elevating the standards when it comes to shopping for potlis and ethnic bags. 

The Amyra Store

Amyra

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Specialising in luxury potlis and traditional clutches, The Amyra Store offers many many options and surely spoils you for choice. From silk to velvet and from bright red/pink to pretty pastels — you ask, and they've got it. With most of their potlis ranging from 2,000 to 3,000, this would be a great buy considering the stunning designs they're offering. 

Love To Bag

Love To Bag

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Popular for their designer clutches and potlis, this influencer approved bag brand is luxury at its best. If you love Masoom Minawala's style, well, she swears by their potlis — so we mean it when we say it's #influencerapproved. However, be ready to splurge, as most of their designer pieces are on a pretty higher end. Their potlis start only at INR 3,500. 

Salomé by Sameera

A budget-friendly label that offers some amazing ethnic accessories, Salome By Sameera has an array of potlis in multiple shades, designs and styles. From pastels to bright, and from minimal to printed ones — they've got it all. 

Aanchal Sayal

Aanchal Sayal

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Started in 2018, Aanchal Sayal is a luxury brand adorned by celebs like Kajol, Shila Shetty, Sobhita, Kareena Kapoor Khan and more. They're known for their bedazzled tasselled potlis that definitely go with ethnic and traditional wear but can also be worn in modern ways — which is what the aim of the brand is.

Ozel

Ozel

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Ozel has a stunning collection of potlis which you won’t find anywhere else. While surfing through their website we came across this mini potli that retails for an exorbitant INR 11,900 but we have to say that it looks quite different than the rest. If you're on a budget you'll appreciate that their website has an 'Under 2k' page. 

Pro-Tip: If you love the mini potli, you'll love these micro bag brands too.

Ira By Aditi

Ira By Aditi

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Another e-store specialising in luxe and awesome potlis, Ira By Aditi is offers mainly contemporary options and designs ideal for those fans of maximalism. Oh, and they not just ship in India, but worldwide. 

The Pink Potli

The Pink Potli

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Started by a mother-daughter duo, The Pink Potli is a super cute, and unique brand that crafts pretty potlis, batwas and clutches that will compliment any ethnic attire excellently. What we love is that this brand is trying to revive the trend of carrying fabric potlis as handbags to weddings.

The Potli Ghar

The Potli Ghar

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This list is incomplete without mentioning The Potli Ghar. With a very minimal and light-hued approach, this brand is surely winning hearts with its elegance and simplicity. Pastels, whites, golden embellishment and pearls are something that runs across most of their collection.

Pro Tip

Thinking of what to gift the bride and groom? Say bye bye to those gifting woes with this Wedding Edit gift shop! And if you're yet to close your outfit, take a look at this section and pick something from here!