Here Are LBB x Nykaa Fashion's Top 25 Emerging Brands For 2023!

The ONLY women-led lingerie brand in India, Butt-Chique stands tall on its aim of ‘reinventing shapewear as a tool for versatility and empowerment.’ Their collection came to life after multiple women tried and tested it, and that is what solidifies the inclusivity they promise. The brand has also been featured alongwith Skims and Knix as one of ‘The best inclusive shapewear labels' in Vogue Singapore.

Not tried the brand yet? Here's an exclusive offer for LBB users: Set of 3 pocket-sized notebooks free with every order

Code: LBBTOP25

Born as an initiative to support local artisans, Tjori’s aim is to bring the best of India—its age-old crafts and textiles—to the modern Indian consumer’s attention, and how! In a short span of time, Tjori has become a household name in not just India but also in the 195 other countries it provides services to through its website.

Not tried the brand yet? Here's an exclusive offer for LBB users: 25% off on everything

Code: LBB25

In the era of mass production and homogenous designs, Dressfolk went ahead and decided to create something that’s unique to each person. They embraced the beauty of timeless Indian weaves and hand-crafted motifs and combined them with contemporary silhouettes, making this new-age women’s clothing label stand out.

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on everything

Code: DFLBB

Brunch, work, party or stay-at-home Sundays—Poppi offers an outfit for every occasion. The founder, Pooja Baheti’s goal is for you to never look at your wardrobe and feel like you have nothing to wear. With sizes ranging from XS to 4XL, this inclusive brand also ensures that the products that they create aren’t bad for the planet.

Not tried the brand yet? Here's an exclusive offer for LBB users: 10% off on everything

Code: LBB10

A babycare brand that celebrates both mothers and mother Earth, Maate offers high-quality, chemical-free products to nurture your baby. Founded by Suresh Raina and Priyanka Chaudhary Raina, Maate draws inspiration from Ayurveda and uses only the purest, natural ingredients to push their cause for a toxin-free body and planet. Their range includes products like baby massage oils, powders, shampoo, body wash and much more. 

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on your first purchase

Code: FIRST15

A Hindi word derived from ‘Ishq,’ and used frequently in Lucknow (the birthplace of the brand) Isak Fragrances has and made the world fall in love with the ancient art of Indian perfumery. The fragrance house is dedicated to the creation of niche Indian artisanal scents that are handcrafted, vegan, gender-neutral and also customisable. This brand was also featured on Shark Tank India. 

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on everything

Code: ISAKLBBTOP25

A brand dedicated to solving problems solely faced by Indian skin and skin tones, Harkoi offers products made for deeper skin tones. In short, bid adieu to white cast when using sunscreen. The best part about this brand is that their sunscreen works as a primer or a sheer tint while saving your skin from sun damage AND it’s consciously formulated. Need we say more? P.S. they also have a range of nail serums, cheek and lip tints and more. 

Not tried the brand yet? Here's an exclusive offer for LBB users: Curated hamper worth INR 1,548 for INR 999 flat

Code: EMERGING

A homegrown decor and furnishing brand, born in Delhi, House This offers decor and soft furnishings. The hero of the brand is the design, with each piece carrying a unique slice of India. Their pieces are elegant and contemporary, and in touch with what young consumers are seeking, making them one of the leading home brands in India.

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on everything

Code: HOUSEOFJOY15

A Bombay-based brand, Saphed offers a collection of 100% linen home and fashion essentials. Linen is a natural and sustainable fibre, and also one of the most comfortable and breathable fabrics (especially for Indian summer). So it’s safe to say that when you give us home furnishings (bedsheets, sets, duvets, pillows, cushions and more) made using this all-natural fibre, we’re all in!

Not tried the brand yet? Here's an exclusive offer for LBB users: 10% off on everything

Code: AAVJO10

A cutesy brand offering lifestyle and decor products especially for children, Zookeeper’s collection is the perfect blend of whimsical and practical. Their products are sustainable and safe to use, as they are crafted using natural ingredients like 100% cotton, ceramics and wood, and they are handmade too!

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on everything (valid till 6 April, 2023)

Code: NYKAAXLBB15

Chic and functional is one of the most straightforward ways to describe Tann Trim. The word Tann means ‘brown’ while Trims are the last-minute details—an important part of the design industry. Tann Trim aims at creating products that are thoughtful yet luxurious, making them perfect for the modern consumer.

Not tried the brand yet? Here's an exclusive offer for LBB users: Additional 10% off on everything

Code: ONLYFORLBB10

These guys definitely levelled up the snacking game with their neither-fried-nor-baked, but ‘POPPED’ chips, the only ones of their kind available on the market. Basically, with a specific amount of heat and pressure, potatoes and popcorns and now even rice, pop! They have fewer quantity of oil (zero palm oil) and are the healthier, yet much more fun version of your plain ole’ chips. Plus, they come in unique flavours, making them a crowd favourite. 

Not tried the brand yet? Here's an exclusive offer for LBB users: 40% off on everything (valid till 4 April, 2023)

Code: LBBTOP25

NOTO is a brand that has eliminated the gap between diet days and dessert days. They’ve made the dream — healthy, low-calorie ice cream — a reality! With their desserts with zero added sugar, they’ve made indulgence guilt-free and we love it. They have a whopping range of low-calorie ice creams, vegan ice creams, popsicles, Indian mithais, syrups and more—and all of them are healthy!

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on orders above INR 699 (valid till 30 June, 2023)

Code: NOTOLBB15

There's nothing like sipping cocktails in the comfort of your home, and Bartisans wants to scale-up that experience even more. Just because you're at home, doesn't mean your cocktails can't be creative. Their artisanal cocktail mixers will upgrade (and simplify) your cocktail making experience.

Not tried the brand yet? Here's an exclusive offer for LBB users: 20% off on everything

Code: TEBA23

You want to make soul-satisfying Indian food, but don’t want all the hassle? CurryIt is your new “secret recipe”. Born out of the love for wholesome yet complex Indian flavours, founders Richa Sharma and Nischal Kandula realised that no matter which part of the country you’re in, there’s probably a go-to curry to make you feel at home. Although it can be tricky, CurryIt's pastes make it simple, and so accessible.

Not tried the brand yet? Here's an exclusive offer for LBB users: FLAT 15% off on everything

Code: TEBA15

Got Tea's mission is to make Bubble Tea mainstream in India. The cafes serve a range of milk, non-milk, and vegan bubble teas, across flavours such as Matcha, Royal Milk Tea, Peachy Oolong and even some fruity ones. They also have an interesting menu of quick bites. But the best part is that their bubble tea can be packed in cans and delivered across the city (Delhi).

Not tried the brand yet? Here's an exclusive offer for LBB users: 10% off on all orders (valid till 5th April, 2023)

Code: Show This At Any Got Tea Store

A favourite of Coffee purists, Araku is India's first seed-to-cup brand. It is completely fair trade and surpasses the middlemen to have a transparent and ethical supply chain, and the coffee is harvested selectively. The best place to enjoy this coffee is at their all-white, elegant coffee bar located in Indiranagar, Bengaluru. Just like the coffee, the cafe too is art in itself. It shows off India's first modbar on the ground floor, while the upper floors have a private dining room, an outdoor terrace, a computerized roastery, and a bookstore as well! What's not to love?

If clean and minimal designs is your thing when it comes to your home, Home Canvas will quickly become a favourite. Home Canvas is a brand for young individuals trying to find a balance between trendy and trusty, and promises to be thoughtful and creative in both their ethos and design identity.

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on all orders

Code: LBBXHC15

There aren't enough brands that talk openly about female pleasure in India, and when we spot one that does not only that, but also enables women to take autonomy of self-pleasure, we can't help but shower them with all our love. Domina is a convenient and safe female condom brand by Pee Safe, which uses a sponge inner ring that makes it more comfortable than the usual Polyurethane option.

Not tried the brand yet? Here's an exclusive offer for LBB users: 15% off on orders above INR 499

Code: DOMINA15

Coconut trees are truly amazing. The amount of benefits the plant and all its parts have is a little crazy, and folks at The Coconut People were one of the first to recognise that. Their range of products(from soaps and oils to sugar), all derived from the coconut plants, aim to inspire a simple and natural way of living.

Not tried the brand yet? Here's an exclusive offer for LBB users: 30% off on all orders

Code: COCO30

If you like scented candles, the chances are that you have one by (or at least have heard of) Rad Living. Their candles are superior in quality, and the innovation of their products speaks for itself. We recently collaborated with them to create candles that smell like your city, your home. And seeing that the jury picked them as well makes our heart swell with pride.

Not tried the brand yet? Here's an exclusive offer for LBB users: 25% off on everything

Code: LBB25

The last brand on this list, but easily the one that has stood out in the past few years is Bliss Club. A brand that entered the market with activewear, Bliss Club serves everything you need to be a person on the go. Comfort, style, convenience, and even affordability. We love their leggings, we're guilty of living in them, and we're wishing them bigger feats always.