While homegrown brands continue to give their international counterparts some tough competition in the fashion industry, we've also seen them step up their game when it comes to Indian or Traditional Clothing. I honestly don't need a reason to get my desi swag on and when the time comes, I'm always looking at this list of homegrown brands that make hatke Indian wear or ethnic wear at affordable prices. I'd suggest you do too, because it's time you upgraded from the same old suit set designs and sarees. As a fashion enthusiast, I'm always on the lookout for newer, cooler, local brands, do let me know if you've heard of these brands in the comments below and don't forget to drop in your suggestions too!
Dress Up In Style & Desi Swag: Local Brands That Make Hatke Indian Wear!
Fabindia
This brand literally needs no introduction. Much loved by the entire nation, they are one of my favourites for gorgeous printed sarees and weaves. The layered, cutwork and silk and zari kurtas are a thing of beauty too and something your Indian Wear wardrobe is in dire need of. Extra points for the fact that they work with skilled artisans support and bettering their craftsmanship.
Kalakaari by Sagarika Singhvi
Shining light on beautiful Rajasthani prints, this Jaipur based brand is stunning! Their kurta and suit sets and coord sets can be styled differently with other outfits in your wardrobe and are crafted in a fabric that will sustain for years. If it's a fancy occasion, do check out their gorgeous shararas and lehengas -- it looks like couture without the heavy price tag! They are also a handcrafted and conscious label.
Prints By Radhika
Truly one of the most hatke Indian wear brands out there, Prints By Radhika is a raging favourite, especially on social media. Known for of course, their fierce and bold prints, their hand painted sarees in quirky drapes and designs are my absolute favourites! The unabashed use of colour is also their trademark. Reserve your purchases from here for a special occasion.
Tjori
Another fabulous Shop On LBB brand, Tjori is all about making their traditional wear one-of-kind by experimenting with Indian prints, earthy shades, clean lines and a healthy dose of feminine elegance. Their styles are as desi as it gets but with an element that will catch the eye. Think, spaghetti straps, collared necks, structured shoulders and so much more.
Editor's Note: For more Indian wear brands that make effortlessly stylish clothing, check out our list on Ethnic Wear Brands You Must Shop From in 2021! You can follow Priyanka KV here.