Love Plum Goodness? Here Are 10 Other Vegan & Paraben-Free Brands Just Like It

Bon Organics with the sole concept of genuine products, genuine prices, no harsh chemicals or artificial ingredients. Mushrooming out of Auroville in Tamil Nadu, BON stands for Bio-organic and Natural, and you can see that in the products that are on offer. Like Plum Goodness, Bon Organics is also cruelty-free and goes a step ahead with a USDA organic certification as well. And, you can shop from them as per your skin, hair, and other concerns. Along with a range of products that includes everything for the face, body, hair, make-up, babies, and men; they also have a range for pets.

But they also have numerous initiatives that they've managed to weave into their ethos. BON Organics empowers and works with women, they also promote environmental stewardship, organic farming, and long-term sustainability.

LBB's Picks: We love their Nalangu Soap, made with turmeric and essential oils which evens your skin tone and has several antiseptic properties thanks to the turmeric. Another product worth shopping for is their hydrating Aloe Vera Shampoo, which is ideal for hair growth.

Mumbai-based Asa offers a premium beauty range that's made with natural ingredients, is vegan, cruelty-free, chemical-free, and even refillable! Asa's goal is to offer Indian-made products to Indian women that are conscious, and clean. The brand does extensive research and sources quality natural ingredients to create performance-driven natural formulas that are custom-made to the Indian skin tone. Their nature-inspired cases are also made keeping aesthetics and luxury in mind, and are a part of their 'Refillable Program', quite like Plum Goodness.

LBB's Picks: Their multi-purpose Lip & Cheek Tint is made with a nourishing walnut seed oil and shea butter, and is infused with natural oils like avocado and moringa. 

Pro-Tip: Check out their gifting kits as Asa would be ideal for someone who is a champion of clean beauty.

Hailing from Uttarakhand, Amaya Naturals focuses on plant-based skincare. Needless to say, like Plum Goodness, they are cruelty-free and vegan. The brand aims to provide a more holistic approach to skincare and experiments to create natural formulas from the various plants grown in the Himalayas. All their products are sulphate and paraben-free, and ingredients are sourced from small-batch farmers. Similar to Plum Goodness, you can shop from Amayra Natural as per your concerns too: Frizzy hair, dandruff, pigmentation, oily skin, among a host of other concerns you may have. 

LBB's Picks: For dry and frizzy hair, their Love is in the (H)AIR Oil is a good buy, It is a nourishing, cold-pressed hair, root and scalp strengthening oil that's ideal for regular use and made with organic oils like olive oil, almond oil, avocado oil, coconut oil, castor oil, jojoba oil. 

Since 2003, The Nature's Co has been exploring the five purest forms of nature, which are the elements of air, sun, forest, earth and water; which led to create five distinct ranges of products: Atmospure, Starrize, Foressence, Earthborne and Aquaspark. Each range embodies the goodness and appeal of the element that inspired it. Just like Plum Goodness, all products by The Nature's Co are PETA-certified, made with natural ingredients and come in recyclable packaging. As the brand has been around for quite a while, it's not surprising that they do a great job of ensuring each product is aligned to their value. 

LBB's Picks: The Nature's Co Mango Sun Protecting Lip Pop is worth trying, as it ensures your lips don't get tanned when you're relaxing on a beach. And, their Nori Butter, which is made from red algae is ideal for dry skin and is rich in vitamin A.

Fruit and nut extracts, essential oils and aroma derived from natural materials; that's what Alanna is all about. The brand launched in 2015, and has since been using recipes that are all-natural and 100% vegan. All products by Alanna are tailor-made for the Indian skin, while keeping in mind the environment and making it quite similar to our beloved Plum Goodness. Alanna focuses on lip care and touts itself as India's first specialised lip care brand. They've conducted thorough research on all concerns around lip care and have come up with lip wash, lip scrub, lip mask, lip butter and more. 

LBB's Picks: We absolutely love their Routine Kits, which are educational and give you all you need for a thorough lip care routine. Their Lip Pigmentation Beginner's Kit, which is a part of their routine series comes with a lip wash lip butter mask and lip tools like a dual-purpose lip brush, and an in-built lip brush along with the wash.

Just like Plum Goodness, Dr. Sheth's has been a forerunner in the toxin-free, vegan beauty world. Dr. Sheth's range is made with natural ingredients but each formula is scientifically backed; more importantly, the range is dermatologist-formulated and tested, creating a major trust in the brand for years. You can shop as per your concern, and get a consultation from a dermatologist for any concern you may have. Their range is categorised as per skin type, skin concerns, and ingredients.

LBB's Picks: Their Anti-Pollution Day Serum is a bottle worth adding to your kit. Apply it as part of your morning routine, and allow it to fight pollution and ageing through the day. 

With everything to show and nothing to hide, Soulflower has been in the clean beauty range for a while. Like Plum Goodness, it offers clean beauty that's paraben-free and also vegan. The all-natural beauty brand is a popular choice for essential oils, but they also offer hair and beauty products, think shampoo bars, bath salts, and massage oils. As the company owns a farm and assemble factory, they pride themselves on using only organic herbs and plants in their products; and you'll find a variety of medicinal herbs used in their range too. 

LBB's Picks: Their aromatherapy range and spa basics are worth shopping for. Their Walk In Wood Aroma Oil has a woodsy and mahogany aroma and is a calming oil worth applying to relieve stress and improve focus. For a skin detox, try their Deodorizing Charcoal Soap, which can help scrub off pollution and leave your skin feeling good at the end of the day.

The Switch Fix is all about loving mother nature and earth. The brand believes that our health and the planet is intermingled; so it creates chemical-free, toxin-free, vegan beauty products that are non-polluting and water-saving too. That's why this brand is quite like Plum Goodness; but it goes a step further and ensures there's no use of plastic anywhere in the process from packaging to shipping the product to you. The main USP of the brand is the use of mushroom in its products. Several from their range have them, as the brand understands that mushrooms are like an elixir.

LBB's Pick: Widely believed to be great for a lot of things, mushrooms aren't commonly found in beauty products. So, give their Magic Shrooms Haircare Combo a try. It's ideal to hydrate your dry scalp. There's also boboa protein and sunflower oil in it, which further helps nourish your hair.

A premium lip plumping brand, Nyor's aim is to offer cosmetic users natural and organic products that are also vegan, similar to Plum Goodness' values. That's why Nyor is PETA-certified, and is crafted keeping Indian skin tone in mind. But if you're wondering why to opt for their Plumping Lip Color, it's a product that tightens collagen and works on reducing the appearance of wrinkles. The limonene, clove oil, castor oil, and cinnamon extracts in the lip colour help stimulate lips and boost volume, hydrate and smoothen lips. 

LBB's Pick: We love their Cinnamon shade, as it's always fun to pucker up with a shade of brown.

A new entrant in the clean beauty market, Squish Town aims to be a 'YES' brand for its patrons. Their paraben-free, cruelty-free and vegan products are packed in recyclable bottles. Everything is aroma-licious! And, made with natural oils. With fragrances like eucalyptus & mint, sage & cedarwood, rosemary & elderflower - Squish Town's range of shower gels and body lotions could give Bath & Body Works a run for its money. We can't wait to see more products from this new entrant.

LBB's Pick: Their Mini Travel Sets are perfect if you want to try the products and to carry on-the-go. Each fragrance is available in the set comprising the shower gel and moisturising lotion.