Instagram and TikTok have changed the beauty industry by introducing new trends, techniques and products every day. From skincare to makeup, you'll find something or the other buzzing from the latest beauty fads and must-haves. Whether it's a skincare product that promises take away all your skin woes, a makeup tool that simplifies your routine, or a haircare item that guarantees luscious locks. Here are some of the finds we look forward to trying!
Viral And Worth It: Our Favourite Trending Beauty Products
Pixi On-The-Glow Blush
₹1950
Shop On
Blush is that one product we can't get enough of! It's the perfect product to use for the 'no effort makeup look' and makes a world of a difference. And a stick applicator makes it super easy to use (and re-use) throughout your day. This one is available in three different colours and users love the balmy and blendable formula.
Nykaa Rating: 4.4/5
e.l.f. Cosmetics Power Grip Primer
₹1200
Shop On
e.l.f's products have never disappointed us, be it their super pigmented eye shadows or easy-to-use eyeliners. This primer is a user favourite; it's a gel-based formula with a soft-focus finish to blur out your pores. It grips your makeup, and users attest that their foundation didn't budge for a very long time.
Nykaa Rating: 4.7/5
Sol de Janeiro Brazilian Bum Bum Body Cream
₹890
Shop On
LBB Crew tested and approved, this cream smells heavenly, leaves your skin feeling hydrated and supple, and is actually an all-year-round hydrating body cream. While it's too soon to attest for its firming and tightening properties for us, users have tested it out on areas with naturally higher cellulite (and vouched that it works).
Nykaa Rating: 4.4/5
Charlotte Tilbury Beauty Blush Wand
₹3850
Shop On
Another blush that has taken Instagram by storm is this blush from Charlotte Tilbury. People who have tried it can't stop talking about it, and those who haven't can't want to try it out. It's got a flow-through sponge applicator (like the Maybelline age rewind concealer) with a creamy formula that's super easy to blend and is also buildable. From what I see, it's not extremely pigmented, but it keeps the look natural and can be built with multiple applications.
Huda Beauty Faux Filter Concealer
₹2520
Shop On
If you're looking for a good concealer for everyday use, then you must check out the faux filter by Huda Beauty. It's available in 29 shades, has medium to full buildable coverage, and has a skin-like matte luminous finish. Users love the easily blendable formula and that it doesn’t leave the skin feeling cakey. The foundation from this range has also received much love.
Nykaa Rating: 4.4/5
Murad Targeted Wrinkle Corrector
₹6449
Shop On
Murad is a promising skincare brand that offers a variety of products for your skin. If you're looking for a product for wrinkles near your eyes then this corrector claims to reduce their appearance over a span of four weeks. According to a clinical study done by them, 96% of participants saw a difference when they applied it twice a day. The formulation has peptides and hyaluronic acid, that works to give you an instant filler look.
Nykaa Rating: 5/5
