How often do you spot your friends and colleagues in the same Zara or H&M clothes you have? We all love exclusivity and try to look different, and local brands do just that.
Supporting startups, especially homegrown brands is a large part of my job - I mean, you gotta support local players to boost that ecosystem, right? I am personally bent towards the uniqueness, the sheer craftsmanship and the cute little details of handmade everything - that big retailers just don’t seem to get right. Here's what I love about what I'm wearing:
Why You Need To Start Shopping Local Stat
Mandarin Collar Tunic
If there's one thing I'd point at and say, "this is me" - it's this kurta made by an awesome indie brand called Myshka. They use rayon in most of their Indian clothing and if you must know, this material is super summer-friendly and works well in the humidity too.
Leathereyes Kohlapuris
₹990
If you're looking for an alternative to your run-off-the-mill kohlapuris, bookmark Leathereyes. In a comfy rubber sole, and of course durable leather, this brand does really fresh styles. My personal favourite? These cut-out overlay flats. Why I love them so much? They're handcrafted (with finesse), and are super lightweight. Plus, I can wear 'em with ethnic silhouettes and even chill denims with a t-shirt.