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This PETA-Certified Makeup Brand Is For All Skin Tones

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WOC Beauty

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What Makes It Awesome

Let's face it, a lot of times when we go shopping for makeup, we struggle to find a shade that actually suits us, especially if we're looking at international cosmetic brands that, sadly, mostly cater to lighter skin tones. Understanding this struggle, Madhura started WOC Beauty for women of colour, that works for all skin tones and even undertones, whether yours are peachy, olive or cool.

What I love about them (other than them being so inclusive) is their HUGE shade range. They've got all kinds of options, from rosy pinks to bright reds, browns, and even some harder to find orange and purple shades. These matte lipsticks come in two finishes, there's Stellar Matte Lip Potion and Luminous Metal Lip Potion. Even better, these lipsticks are transfer and smudge proof so you can wear 'em all day long, for drinks, dinner and definitely on days you'd struggle finding time for a lipstick touch up. 

Personally, I love the shade Barely There which works as a perfect nude on my light-medium skin. For those of you who love a bold lip, Alpha Lady is a cherry red that's hard to miss. There's 26 shades to choose from so I'm sure you'll find something that'll be perfect for you!

Price: INR 670