Calling all men! If you're looking for luxury menswear, then we might just have something for you.
YAJY by Aditya Jain is a Kolkata-based brand that makes bespoke designer clothes for men. Their range is a nice blend of the traditional and contemporary - a unique fusion of Indian and international styles. Find interesting silhouettes and colour combinations that exude luxury but still have a minimalist touch and feel to them. The label stocks couture and pret wear for grooms, wedding, occasion and Indo-Western wear.
We spotted different designs in kurtas, bandhgalas, bandis, tuxedos, sherwanis, jackets, shirts, churidaars and trousers in varieties of silk, cotton, linen and jacquard. The cowl kurtas come with a flap and hem detailing and look great when paired with a churidaar or a jacket. I also loved the Paisley-printed jackets and dupattas for grooms with vintage-like silhouettes and detailed, intricate embroidery. A lot of the pieces have hand-embroidery (zardozi, sequins, 3D embellishments and the like) done on them with flora and fauna motifs.
The collection caters to all kinds of occasions, be it a big fat wedding or a simple, intimate one. Also, check out their designer footwear - from mojaris to kolhapuris, they have it all.
If you've got a wedding coming up (a Zoom one maybe?) or a small family affair, you know who to call.