There is a reason we deeply love streetwear—every designer is influenced by different things. And we love that pop culture has a distinct and different effect on every designer who crafts streetwear. I guess the fact that it offers us a large variety is what makes streetwear so loveable. Also, it's super comfortable. In this post, we've decided to give you a list of the best homegrown streetwear labels that are worth checking out.
12 Homegrown Streetwear Labels Worth Checking Out
Midnight LAW
Founded in 2018, Midnight LAW is a maximal apparel brand that is highly influenced by vintage/retro aesthetic designs, visual arts, punk, early space age, and other artistic and mainstream counter cultures of the past. If you're someone who loves on-the-nose graphic work, then this is the spot for you. Expect everything from hoodies, sweatshirts, T-shirts and crop tops. The t-shirts from their Vintage 60s collection is simply supreme, affordable and so cool, we already have two in our carts. Whereas the hoodies from their Vapor collection are a wonderful blend of Greek-inspired and Y2K.
Toffle
Synonymous with customised streetwear, Toffle, based out of New Delhi, is a founded by Kashish Gemini. At Toffle, they believe in design over brand, where it is the designs—or works of art, if you may—that speak to a consumer and not the brand itself. Known for their T-shirts, we'd suggest going here for the same. We love how you'll spot a mix of everything, from a minimal hoodie like this, to something bizarrely fascinating like this T-shirt. Priced on the mid-range side of things, t-shirts usually retail for INR 3,000.
Drippin Moncky
A gender nuetral brand, Drippin Moncky is an "amalgamation of the human evolution and style." Their clothes are on the face, with extreme designs, patterns, and graphics , so if this is your jam, then expect lots of boxy t-shirts, co-ord sets, and oversized t-shirts. Decently priced too, we're big fans of the newly launched baggy unisex hoodies, especially this Dark Magic oversized one.
Jaywalking
Founded by Jay Jajal, Jaywalking is for those who love art and culture. Spotted even on Ranveer Singh, this streetwear label is gender-inclusive, and is largely inspired by hip-hop culture. No wonder you find a sweet spread of boxy shirts and oversized sweatshirts. We recommend checking out their Class Of 2020 Sweatshirt and Maroon Bowling Shirt. This Bombay-based label also has boxy utility pants and pleated pants that will make you step out in style!
Exhale
₹2300
Mental health matters and Exhale Label takes it seriously. With an intention to empower mind, body and soul—this brand promotes the importance of mental health. Founded by Palak Shah, all the clothes are named after the women who inspired her. Sounds quite fantastic, right? With slogans like 'We Are A Brainwashed Generation' and 'Self Love' written on T-shirts to joggers with barcodes and long-flowing shirts, there's so much to shop from. And the best part? You can shop from this label on LBB!
Shia Rai
Ever since we spotted singer and rapper Rajakumari in Shia Rai, we couldn't get enough of this streetwear label. Known for its structured and gender-fluid clothing, this label has pieces like sweatshirts, jackets, skirts, crop tops, tunics and a lot more. Whether you like a baggy fit or a snug fit—there's plenty for you to discover. Love customised outfits? Shia Rai handles customisations, and we'd recommend having a conversation with them.
Almost Gods
₹7500
What's common between Vicky Kaushal, Rajakumari and Ranveer Singh? Well, apart from great style, it's a streetwear label called Almost Gods. This Delhi-based label was founded with an intention to represent India on a global platform. And hence, the label's design philosophy is inspired from Indian culture and heritage. Three things worth checking out: Amiens Hoodie, Orange Bucket Hat and Finger Painted Oxford Shirt. Apart from these, they do lots of T-shirts that you can gawk at on their site.
Smoke Wear
₹8499
Comfortable, because baggy, minimalistic and chic—Smoke Wear is an edgy streetwear label for the millennials. This gender-inclusive label emphasises on functionality and the label says its pieces are for those who don't shy away from making a revolutionary style statement. Besides, sustainability is the core of how the label functions. What's worth shopping? mini hoodies, suede sweatshirts and printed bodysuits.
ADK By Avishi Dayal Kalra
ADK by Avishi Dayal Kalra seeks its inspiration from the streets itself and one of their collections is inspired by construction workwear. Breaking the binary and social constructs of how one should dress, ADK is also a burst of colour. We guess that's what we found immensely attractive! Lavenders, navy blues, neon pinks and yellows, and a combination of all these colours—ADK has a lot to offer. While you're at it, don't forget to check out their graphic T-shirts.
Origin
₹1499
Do you love hoodies and graphic T-shirts? We mean, is that even a question? Origin, an online streetwear label, has all of it and more. We like that the label has plenty of pop-culture inspired apparel with slogans like Hot Mess, Alexa Overthrow The Government, 2020 Tarantino, Choose Empathy, Stronger Girls and more. Design is important, and Origin prioritises it. They also have quirky face masks.
NoughtOne
₹6200
NoughtOne's streetwear fashion is inspired from military uniforms and the brand defines itself as a 3D or a conceptual representation of an engineer's knowledge base and individualistic personal style. The label makes use of Indian fabric and traditional techniques while ensuring the production of eco-friendly outfits. We absolutely love their Utility Parka, Sunrise-Sunset Cropped Hoodie, Mountain Biker Jacket, Active Dress, etc. They've also collaborated with Vans, Adidas, and Absolut—you can check these collaborations out on their website.
FKNS by Narendra Kumar
₹4760
Shop On
Here is where street fashion can seamlessly transform into glam club style! FKNS by Narendra Kumar is athleisure wear gone lux lifestyle. Witness hand embroidery, brocades, velvets with trademark cut, fit and sharp tailoring, mixed with easy, leisure silhouettes. We love the use of chic backdrops with colourful graffiti aesthetics. I pick the oversized jackets and blazers for the sheer variety it has.