11 Homegrown Streetwear Labels Worth Checking Out

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There is a reason we deeply love streetwear — every designer is influenced by different things. And we love that pop culture has a distinct and different effect on every designer who crafts streetwear. I guess the fact that it offers us a large variety is what makes streetwear so loveable. Also, it's super comfortable. In this post, we've decided to give you a list of the best homegrown streetwear labels that are worth checking out. 

Midnight LAW

Founded in 2018, Midnight LAW is a maximal apparel brand that is highly influenced by vintage/retro aesthetic designs, visual arts, punk, early space age, and other artistic and mainstream countercultures of the past. If you're someone who loves on-the-nose graphic work, then this is the spot for you. Expect everything from hoodies and sweatshirts to t-shirts and crop tops. The t-shirts from their Far Out 60s collection are simply supreme, affordable, and so cool that we already have two in our carts. Whereas the hoodies from their Vapor collection are a wonderful blend of Greek-inspired and Y2K

Best known for: Graphic t-shirts, 80s collection

Toffle

Toffle

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Synonymous with customised streetwear, Toffle, based out of New Delhi, was founded by Kashish Gemini. At Toffle, they believe in design over the brand, where it is the designs—or works of art, if you may—that speak to a consumer and not the brand itself. Known for their t-shirts, we'd suggest going here for the same. We love how you'll spot a mix of everything, from a minimal hoodie to something bizarrely fascinating like this t-shirt. Priced on the mid-range side of things, t-shirts usually retail for INR 3,000. 

Best known for: Upcycled jackets, T-shirts

Drippin Moncky

Drippin Moncky

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A gender-neutral brand, Drippin Moncky is an "amalgamation of human evolution and style." Their clothes are on the face, with extreme designs, patterns, and graphics, so if this is your jam, then expect lots of boxy t-shirts, co-ord sets, and oversized t-shirts. Decently priced, too; we're big fans of their baggy unisex hoodies, especially this Dark Magic oversized one. 

Best known for: Tie-dye basketball shorts, t-shirts

Jaywalking

Jaywalking

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Founded by Jay Jajal, Jaywalking is for those who love art and culture. Spotted even on Ranveer Singh, this streetwear label is gender-inclusive, and is largely inspired by hip-hop culture. No wonder you find a sweet spread of  boxy shirts and oversized sweatshirts. We recommend checking out their Class Of 2020 Sweatshirt and Maroon Bowling Shirt. This Bombay-based label also has boxy utility pants and pleated pants that will make you step out in style! 

Best known for: Hoodies and sweatshirts 

Exhale

Exhale

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Mental health matters, and Exhale Label takes it seriously. With an intention to empower mind, body and soul, this brand promotes the importance of mental health. Founded by Palak Shah, all the clothes are named after women who inspired her. Sounds quite fantastic, right? With slogans like 'We Are A Brainwashed Generation' and 'Self Love' written on t-shirts to joggers with barcodes and long-flowing shirts, there's so much to shop from.

Best known for: Minimal but quirky shirts and joggers 

Shia Rai

Ever since we spotted singer and rapper Rajakumari in Shia Rai, we couldn't get enough of this streetwear label. Known for its structured and gender-fluid clothing, this label has pieces like sweatshirts, jackets, skirts, crop tops, tunics and a lot more. Whether you like a baggy fit or a snug fit—there's plenty for you to discover. Love customised outfits? Shia Rai handles customisations, and we'd recommend having a conversation with them. 

Best known for: Unisex clothes, runway style tops and bottoms, customised clothing

Almost Gods

Almost Gods

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What's common between Vicky Kaushal, Rajakumari, and Ranveer Singh? Well, apart from great style, it's a streetwear label called Almost Gods. This Delhi-based label was founded with the intention of representing India on a global platform. Hence, the label's design philosophy is inspired by Indian culture and heritage. Three things worth checking out are the Amiens Hoodie, Orange Bucket Hat, and Finger Painted Oxford Shirt. Apart from these, they do lots of t-shirts that you can gawk at on their site.

Best known for: Graphic t-shirts, hoodies and sweatshirts  

Smoke Wear

Smoke Wear

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Comfortable because baggy, minimalistic, and chic—Smoke Wear is an edgy streetwear label for millennials. This gender-inclusive label emphasizes functionality, and the label says its pieces are for those who don't shy away from making a revolutionary style statement. Besides, sustainability is the core of how this brand functions. What's worth shopping? Mini hoodies, suede sweatshirts, and printed bodysuits. 

Best known for: Printed sets, co-ords

ADK By Avishi Dayal Kalra

ADK by Avishi Dayal Kalra seeks inspiration from the streets itself, and one of their collections is inspired by construction workwear. Breaking the binary and social constructs of how one should dress, ADK is also a burst of colour. We guess that's what we found immensely attractive! Lavenders, navy blues, neon pinks and yellows, and a combination of all these colours—ADK has a lot to offer. While you're at it, don't forget to check out their graphic T-shirts.

Best known for: Graphic tees, colour-block clothes 

NoughtOne

Nought One

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NoughtOne's streetwear fashion is inspired by military uniforms, and the brand defines itself as a 3D or a conceptual representation of an engineer's knowledge base and individualistic personal style. The label makes use of Indian fabric and traditional techniques while ensuring the production of eco-friendly outfits. We absolutely love their Utility Parka, Sunrise-Sunset Cropped Hoodie, Mountain Biker Jacket, Active Dress, and so much more. They've also collaborated with Vans, Adidas, and Absolut—you can check these collaborations out on their website.

Best known for: Jackets, hoodies 

FKNS by Narendra Kumar

Here is where street fashion can seamlessly transform into glam club style! FKNS by Narendra Kumar is an athleisure wear gone lux lifestyle. Witness hand embroidery, brocades, and velvets with trademark cut, fit and sharp tailoring mixed with easy, leisure silhouettes. We love the use of chic backdrops with colourful graffiti aesthetics. I pick the oversized jackets and blazers for the sheer variety it has.

Best known for: Modern corsets, statement shirts 

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Former Editor, LBB, Hyderabad.