British Botanicals Meet Korean Beauty Processes In This Clean Beauty Brand

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What Makes It Awesome

If you’ve not hopped on the Korean Beauty Bandwagon and don’t know where to start, then consider belif a starting point. Their core philosophy is honesty - from ingredients to results. Paraben, sulphate, cruelty, and chemical-free, their products are known to be highly effective, and function as advertised. Their product formulations are based on Napiers Herbalists’ principles that have stood the test of time. After all, he did come up with those in the Victorian Era! But with all things cool in current times, this brand adds some Korean expertise. 

One of the biggest issues we all have when it comes to skin is hydration. And with the pollution and temperatures in India, our skin hardly has its own natural oils. And most creams make our skin greasy without moisturising it. After using their star products, and a personal fave, the True Cream - Aqua bomb is a good option. Gel based, it practically melts into your skin, and keeps it hydrated through the day. The great thing is it is suitable to use as part of day or night routines. This one is especially great for summers as it’s lightweight and cooling too. For something heavier try The True Cream - Moisturizing Bomb rated a 4.6/5 on Nykaa with users saying that it’s perfect for winters, especially if you have combination skin.

Fully transparent about the ingredients used their packaging is minimal, and the label mentions the Napiers formula used. The formulas, the skin concerns they’re addressing, and the elements used are all mentioned on the website.

Prices for products start at INR 1,190, and you can shop for them on their website or popular e-commerce platforms like Nykaa

What Could Be Better

We wish they stocked more of their best-sellers as they're mostly sold out at any given point in time. 


If you’re looking to get all the benefits of a Korean skincare beauty regimen, be it for your face or lips, or for a specific skin concern, pick up their kits. These also feature collaborations, so you’ll get the best of more than one brand with them! We love the belif x The Face Shop Kit