Dye, Rinse, Repeat: India's FIRST Semi-Permanent DIY Hair Colour Is Here!

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What Makes It Awesome

I'm generally a commitment phobic person, and topping the list of things I want but cannot come to do is colour my hair. First off, it is extremely difficult to pick one colour when a rainbow full of stunning shades exist (fickle mind warning), two, the irreversible damage and change in hair texture colouring may cause, and three and most importantly, finding a trusted brand that promises to care for my hair first. Enter, the super cool Birds Of Paradyes that solves the 'to colour or not to colour' dilemma, once and for all.

Proudly desi and proudly the country's first ever semi-permanent hair colour brand, BOP pushes to experiment without care - their dyes are damage/ammonia/paraben/ppd - free, entirely vegan and boasts the goodness of Ayurvedic extracts. We stan BOP's messaging to breakaway from stereotypes that say "black, browns and reds only suit Indian hair". Instead, colour wild with their oh-so-vibrant range of 9 semi-permanent hair dyes -- Carola Pink to Saxony Yellow or Superba Aqua. All of BOP dyes come in DIY-friendly direct deposit kits - so highly pigmented, hydrating and creamy colour recipes to apply right away (no-mixing!). These dyes are of course, safe and well-tested and great news, last for 10-15 washes! 

To cast away any other hesitations, we bring you (and us) first hand reviews. IG-popular Model, Prarthana Jagan shares "I like BOP because of the accessibility and the colours! It lasts for 3-4 washes as I have short hair and I regularly wash my hair. And the conditioner is TO DIE FOR!". To Artist Ridhi Paul, convenience is key - "I’ve been refreshing the colour every couple of washes, as I have the jars at home. Something you don’t have the luxury of if you got your hair done at the salon." Lastly, we had to look to the LBB Crew, our resident, Videographer, Namrata Tripath is love, she says " I think this (Paradyes) is REALLY good. It's highly pigmented, good quality, stays for 10 washes and doesn't dry your hair. For a vegan hair dye the price and quantity is pretty standard too."


Birds Of Paradyes is now available to shop on LBB, how cool is that? We must give their packaging a huge shoutout, not only does it look ace it is also eco-friendly - reusable glass jars and 60% bamboo fiber brushes. A box of Paradyes comes with the dye, gloves, brush and the beloved conditioner. You can also buy only the dye jar or conditioner. Prices stand at INR 895 for the whole kit. 

PS: we hear a safe bleach is in the works too! Paradyes dyes fade as different colours and brings beautiful hues of varying darker shades of hair natural hair too.