If there were a style that captures the pulse of desi fashion to the t, it would be Jaipuri Block Prints. Although an ancient art that originates in Rajasthan, it is ubiquitous and loved by all age groups and genders. And why not! These stunning vibrant prints are as colourful and diverse as the Indian landscape! Why are we hyping up block prints? Because Navyas Fashion on Shop On LBB deserves all praise and attention for making block prints fashionable and hip. This pioneer of a name in the textile industry works with skilled weavers to handcraft only the highest quality of clothing.
What's to wear? We'll direct you right to Navyas Fashion's Kaftan Collection -- revamped from a drab home piece of clothing for neighborhood aunties, to celebrity-worthy, every Navyas Kaftan is gorgeous. Picture radiant traditional block-prints like Kalamkari, Bagru, Shibori, Khari, to many-hued modern florals, paisley and abstracts. Navyas experiments with silhouettes and detailing too, so you can slip into a short kaftan dress or top or a flowy kaftan maxi dress, cinched at the waist and embellished with tassels and zari.
If you're not feeling the fusion, stick to Navyas Fashion's super fashionable kurtas and suit sets. Block printed in designs that are minimal and available in colours that are pleasant, you're going to look like your modern self and still look like a fabulous desi girl.