For the uninitiated, Urban Decay is the holy grail of the makeup game, bringing you high-quality, vibrant products straight from South California. Used by, and promoted too, by the likes of Lizzo, Gwen Stefani, Ezra Miller and Joey King, the brand is known for their inclusivity of all ethnicities and skin tones.
It is also known for their risqué eyeshadow palettes in a plethora of shades, allowing you to create anything from a soft nude glam or a bold smokey eye. Find your match from any of their 50 newly-released foundation shades. However, they might not be the most affordable option for everyone. Here are eight in-budget alternatives to Urban Decay: for a pretty face and change to spare!