If a brand's been in business for over 30 years now it only means they're doing things right, right? Enough reason for us to recommend Zola, an iconic women's fashion label founded in Mumbai that's now available online, on LBB! But legacy is not just what makes Zola popular - it's consistent love from patrons like you and I who love dressing in their gorgeous ethnic wear that has kept them going too. Gorgeous is the key word though, simply because everything on this brand's handcrafted collection is just that!
Zola's philosophy is effortless style, authenticity and easy-going living and we see what they mean once we browsed through their everyday Kurtas and Palazzo Sets, ocassion-ready Salwar Suits, and hatke Fusion Wear. The salwar suits were are favourite - not too garish and OTT, these boast traditional prints, embroideries and pattern and contrasting coloured fabrics with just enough style and elegance. The everyday kurtas though give you just what you want - comfort on the go while fusion wear is for when you're feeling adventurous and a vibrant ethnic dress is what will cut it. There's a premium collection of Indian wear too - think elaborate shararas, anarkalis, lehenga sets - basically loads of fabric, heavy handiwork and trendy design come together to give you one stunning outfit perfect for shaadi season.
Affordability is a big factor too and part of the reason why Zola is a big hit among the masses. The pocket-friendly kurtas (they have pockets too, FYI) collection starts at INR 525 only while kurta and palazzo sets start at just INR 799.