Notice how Indian handlooms are crafted and reserved for occasions only? Like that gorgeous handloom saree that sees the light of day only twice a year or that dhoti that stays brand new. While handlooms are special no doubt and anything but run of the mill, they still deserve more attention, more daily use. This is where Earthwhile steps in. This Aurangabad clothing label values the handloom industry that employs most of rural India (after agriculture) and exists so that this craft can turn into an everyday lifestyle choice!
This they do through several conscious processes. For one, rather than getting their hands on easily available GOTS cotton, Earthwhile sources indigenous cotton varieties from Kutch and Maharashtra. Organically grown, this desi cotton is also water efficient as it needs little or no irrigation. This is then blended with other natural fibers like linen and khadi yarn to be handwoven on pit looms or frame looms by weaver families of Gujarat, Bihar and Maharashtra. The end result of this is sustainable clothing that is effortless to wear anywhere, anytime, any day!
Presently, Earthwhile's collection features simple and subtle long sleeved shirts and button tops in clean silhouettes. Sport them on formal occasions or roll up the sleeves for a casual lunch, there's a lot you can do. Most of the shirts are naturally dyed while many others remain undyed and raw. In all, Earthwhile lets you flaunt the charms and misses of a skilled human hand in its unique, tasteful and timeless clothing.
Prices start at INR 2,500. Hit the 'Enquire Now' button to place orders.