The biggest store in Pondicherry’s busiest street {Mission Street}, Casablanca is home to many independent designer labels. Our favourite is Naushad Ali, who is also based out of Pondy. Known for his simple designs, anti-fit aesthetic and use of heritage fabrics including real fine cotton, Naushad Ali’s designs have a distinct resort feel to it. His collection ranges from indigo printed dresses and kurtas to organically dyed shirts for men and women.
Casablanca
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Stationery hoarder, Khaleesi of cats, and secret Sanjay Leela Bhansali superfan. If Ritika's not found adding things she'll never buy to her online shopping carts, she is most likely to be dancing, reading old novels, practicing hand-lettering, or attending one too many comedy shows.
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