Gone are the days peeps would complain about concrete being heavyweight and only for the outdoors. Cut to now and this unassuming material has made it indoors, looking rad, bad and boujee (yet still in budget), and we have Concrecore to thank. That's right, this Instagram brand based out of Alwar, Rajasthan is infusing concrete into everyday decor that goes beyond just planters.
Founder, Sheryank with nearly a decade's experience in working with cement (for commercial purposes) together with his Partner and wife, Shruti believe that Concrecore is breaking the "unglamorous and non-functional" taboo associated with concrete. Their special lightweight formula, designs and smooth finish is what sets them apart, he shares. We agree after having browsed through their vast portfolio. The geometrical, angled, round and hanging Planters is what they are known for. These look sleek, can liven any table top or garden and starting at INR 200, also easily fit into budget. The most distinct looking has to be the Concrete Fabric Planter that looks like shriveled fabric holding a plant within!
Our heart though is with the Concrete Clocks -- very modern looking (round/hexagonal) and deep Bowls that you can use to store fruit in or other paraphernalia. On their IG page you will also spot Door Stoppers, Key Holders, Keychains, Terrazzo Trays and Coasters. The colours are either understated pastels, golds or dark blacks and greys. None of these products are priced beyond INR 2,000 (woohoo!) and can be customised in shape, design and colour (just name what you want).
