Straight off the bat, Hay! is artisan made, so quality, check and they deal in kurtas -- straight A-line kurtas to you can wear just like that with a legging/jean/palazzo and kurtis that cinch and gather around the waist, that can be worn as a dress! So basically you get to go ethnic or modern, as and when you please. Hay! also crafts high-quality and high-stretch leggings to go with your kurtas. Oh, and mamas-to-be, we've heard super things about Hay's casual everyday wear doubling as the most comfortable maternity wear too.
We must also highlight our favourite factor - the fabric. Hay! exclusively deals in certified LIVA viscose, a high-quality fabric made using cellulose fibers that isn't boxy or synthetic, instead, it's soft, fluid and moves with you! Goes without saying that it falls and drapes like a dream, on any body type. In terms of patterns and colours -- Hay! has florals, neutrals, brights and pastels, basically all that's appealing. Price wise, it's exactly how everyday clothing should be priced - between INR 499 to INR 999.