What do Madhubani art, Guntur Sannam Chillis, and Jaipur Blue Pottery all have in common? They are products that cannot be replicated anywhere else in the world with exact uniqueness from where it's originated from. GI Tag or Geographical Indications Tag is a recognition on these products that have a specific geographical origin and possess the qualities or reputation that are due to that origin. Same reason why you can't call sparkling wine made in India as champagne. And GI Tagged is this e-store that we stumbled upon when we were looking to buy some Guntur Chillis online.
The online store sells GI products from all over India, Pan-India, meaning, one sitting in Bangalore can order for rustic jewellery made in Bastar, Chattisgarh and someone in Delhi can order for Ilkal cotton silk sarees from Ilkal a small town in the Bagalkot district of Karnataka. The website has products for your every need -- wall painting, handlooms & textiles, handicrafts, paintings, cutlery, linen, home furnishings, and even groceries. We bought ourselves some Guntur Sannam Chilli from Andhra Pradesh and made some Guntur Chilli Chicken with it. These organic chillis were spicy and came in some neat packaging.