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Insta Bling: 6 Instagram Handles That Sell Awesome Jewellery

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Instagram may not be the ideal platform for online shopping, but we’ve been seeing a flood of affordable {read, awesome} fashion labels successfully retailing through it. While the price details and product visuals aren’t always as explicit as we’d like them to be, here are five jewellery labels we found on Instagram that are still totally worth the hassle.

Girl Thinks Co

They make handcrafted paper jewellery with hand-drawn illustrations. Elements like pompoms, ghungroos, and wooden beads add to the beauty of the paper cut-outs without adding to the weight. Expect madhubani motifs, trippy patterns, and quirky figures on the accessories. They are currently restricted to only necklaces and earrings, though.

LBB’s Loving: Pompom earrings

How to Place Orders: Write to

Price: On-request

Follow them on Instagram here and Facebook here.


If you’re always on the lookout for unique jewellery pieces, it doesn’t get better than the hand-embroidered numbers by Fooljhadi. They’ve got earrings, necklaces, bangles, rings, anklets and hairbands—all made with a variety of materials intricately woven together.

LBB’s Loving: OTT chokers and maang tikkas

How to Place Orders: +91 9711442432. Also available on

Price: Starting at INR 2,500

Follow them on Instagram here and Facebook here.


Expect semi-precious stones in the most gorgeous tones, and textured chunks of gold. Eurumme makes it to our list for how conveniently it mixes the bold with the minimal.

LBB’s Loving: Rose quartz drop earrings

How to Place Orders: Call +91 9810808811 or write to mail@eurumme; also available on Pernia’s Pop-Up Shop

Price: Starting at INR 1,500

Follow them on Instagram here and Facebook here.


Traditional jewellery with a contemporary twist—Tarksya has a good mix of statement and everyday accessories to choose from. Browse through a variety of earrings, necklaces, rings, and hand jewellery.

LBB’s Loving: Out of the box jhumkis

How to Place Orders: Write to

Price: On-request

Follow them on Instagram here and Facebook here.

Aara by Avantika

Aara specialises in bold, beautiful silver statement pieces that are no less than collectibles. Every single piece is a head turner—think kundan, meenakari and coloured glass embedded in oxidised silver, as well as temple jewellery in both gold and silver.

LBB’s Loving: Everything!

How to Place Orders: Write to

Price: On request

Follow them on Instagram here and Facebook here.

Maharani Baug

No jewellery wish list is complete without heirloom pieces. Maharani Baug takes its cue from the lives and styles of the Indian royalty and mixes it beautifully with that of the nomads. This is artsy, intricate and tribal statement jewellery at its best.

LBB’s Loving: Hair accessories and chunky necklaces

How to Place Orders: +91 9373510239

Price: Starting at INR 900

Follow them on Instagram here and Facebook here.

You can read more by Mahima Agarwal on