Desi Angadi is not just a handloom store, it is much more. It strives to provide a decent livelihood for handloom workers, work in ecologically sensitive areas and introduce alternate forms of employment, provide an economically viable alternative to villagers to ensure they do not migrate, focus on eco-friendly practices and advocate rights of handloom workers. Handloom is the name given to fabric that is woven by a hand-operated weaving machine or "loom". It is also referred to as "hand woven". Handloom fabric came into being during the 19th century when the British started producing cotton yarn using automatic machines at factories in England and dumping it on their weavers. Natural dyes are extracted from naturally available plant ingredients like indigo, Pomegranate, Myrobalan, Arecanut juice, Jackwood and other natural materials. There are no harmful chemicals used in the entire process, thus making this environmentally friendly. The naturally dyed clothes are easy on the skin as well. While DESI continues to provide a market for handloom and handcrafted products on one side, DESI also believes in supporting causes and movements such as ones promoting sustainable living, the livelihood of handloom workers, environmental concerns and social justice.