All you desi girls! Get the best of Phulkari designs and embroidery sourced straight from the heart of Punjab from Jugni, a brand that does modern clothing for women with a desi heart.
Like chikankari, zardosi and kantha, phulkari designs are a part of that sacred space of classic Indian embroidery and thread work that is a must-have in any Indian wardrobe. What sets phulkari apart is that it isn’t afraid to play with loud colours and get quirky. Jugni, founded by designer Gurbani Chopra, is bringing this fun classic style to our wardrobes with colourful dupattas, patialas, skirts and even roomy bags - basically everything that has to do with phulkari designs. The designs have fun and contemporary touch by adding pom poms, mirror work and other cheerful elements for that extra pop.
Seen those cute shorts actress Shraddha Kapoor wears in The Humma Song? Well, Jugni has an entire range of shorts called the Humma Humma shorts with Kutch work on them that are just as cute as their inspiration and come in a host of designs. Prices for their merch start at INR 400 and go up to INR 2,500 which seems like a fairly reasonable margin for the intricate thread work. If you have a design in mind for your phulkari treasure, Chopra will be happy to create it for you as the brand takes up customisations too.
