All you desi girls! Get the best of Phulkari designs and embroidery sourced straight from the heart of Punjab from Jugni, a Bangalore-based brand that does modern clothing for women with a desi heart.
Add Some Phulkari Love To Your Wardrobe With Dupattas And Shorts From This Brand
Like chikankari, zardosi and kantha, phulkari designs are a part of that sacred space of classic Indian embroidery and thread work that is a must-have in any Indian wardrobe. What sets phulkari apart is that it isn’t afraid to play with loud colours and get quirky. Jugni, founded by designer Gurbani Chopra, is bringing this fun classic style to our Bangalorean wardrobes with colourful dupattas, patialas, skirts and even roomy bags. In Chopra’s words, they deal with basically everything that has to do with phulkari designs. Chopra isn’t afraid to play with the design and usually adds a fun and contemporary touch by adding pom poms, mirror work and other cheerful elements for that extra pop of quirk.
Seen those cute shorts actress Shraddha Kapoor wears in the Humma song? Well, Jugni has an entire range of shorts called the Humma Humma shorts with Kutch work on them that are just as cute as their inspiration and come in a host of designs. Prices for their merch start at INR 400 and go up to INR 2,500 which seems like a fairly reasonable margin for the intricate thread work. If you have a design in mind for your phulkari treasure, Chopra will be happy to create it for you as the brand takes up customisations too.
In The Fashion Game
Barely a year old, the venture has made a mark in the exhibition and flea market circles. Setting up for an exhibition almost every day, these guys pop up almost everywhere. Follow them on Facebook here or Instagram here to see where you can find them next. Operating online you can browse through their stuff and place your order on their Facebook page or on their website here and in 3-4 days your order will be ready to ship out. So go ahead and order some of this phulkari love right away.