Clothing brands like Label Sugar make us wonder why we were ever drawn to mass produced, non-Indian biggies in the name of trends, in the first place. You will too, once you take a look at their free spirited, fresh, boho clothes. Not only will the young, modern silhouettes make you fall in love almost instantly, but the fact that every garment is handcrafted in handlooms and traditional Indian textiles will seal the deal! We've already wishlisted a whole bunch, no kidding. Built by Fashion Designer, Sayukta, this Ahmedabad-based label works with an in-house team of textile artists, weavers and tailor masters to make every piece on-order. And once your order reaches you, it comes with a tag telling you who made your outfit. So lovely!
Speaking of outfits, each one of Label Sugar's collections honours an Indian craft through everyday, western or casual wear. Hand Embroidery features Indian embroidery but in its minimal avatar on dresses and co-ords while Chirpy Prints is all about prints like Bandhani on skirts, tops and jackets. We've got our hearts set on Into The Wild, a collection of reversible bandana tops, shirts and bucket hats made of handloom cotton. Wild flowers, dragonflies, leopards make it as prints in this collection. The very pastel, Road To Romance line, is just that. Super romantic, floral with wrap skirts, balloon sleeve dresses and more. In short, just check out every collection!
Label sugar is also environmentally conscious in the sense, they make clothes to-order to avoid wastage and use any leftover material to fashion hats, bandanas, scrunchies or bags for packaging.