Dig Denim? Dig Deeper Into Local Brands For Unique Jean Styles & Washes

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    Ah, that piece of clothing that unites the whole world, regardless of gender, distance, space and time -- Jeans. Safe to say, jeans are now part of our DNA, or should we say genes? Terrible puns aside, we do make good jean recommendations because we discovered some cool homegrown jean brands that can give the likes of Levi's tough competition. Bookmark this list of jeans brands and jeans you can buy online to keep handy everytime you feel like upgrading this wardrobe classic.

    LLAK Jeans

    Llak Jeans

    Available on LBB

    Paying homage to the early 2000s with its many, many skinny jeans options, LLAK Jeans is bringing back a style we all loved and adored. The brand experiments with interesting washes and ripped detailing together with classic styles and solid colours too. Plenty to pick and choose from, like we'd expect when jean shopping. They also stock options for men.

    109°F

    109°F

    Available on LBB

    109°F takes comfort very seriously, so the stretch factor in their jeans is high. They even make denim culottes for those who don't enjoy tight or slim fitting jeans. Yay! Aside from classic cuts and styles, the brand also dabbles in embroidered and patch detailing for those who like to push the envelope with this basic. Their acid wash pairs are super hits, FYI.

    Club York

    Club York

    Available on LBB

    Just clean lines, simple styles -- jeans like we know it is what Club York does best. Ladies, you will find comfortable mid-rise and high-rise, slim fit ankle length jeans here, those that can be worn as everyday, basic wear. This is another brand that makes jeans for men too.

    ISU

    ISU

    Available on LBB

    Keeping up with the times and how, ISU, is hands down one of our favourite homegrown brands to look to for trendy jeans. Fringe hems, mom jeans, wide boot cuts, flared -- this brand knows what the modern woman wants in her pair of trusty denims, including the fact that we accept only high-rise on most days. The quality is up there too, so know that any pair from here will last you ages.

    Freakins

    Freakins

    Available on LBB

    Like you may have guessed from its name, Freakins ain't playing with its freaky, OTT jean options and we're living for it! Daring denims is the term we're rolling with, because where else will you find high waist flared jeans with long fringes at the bottoms or ribbed denim palazzos, or ones with loud colourful patch work? One word comes to mind -- Coachella. How we wish it happened in India too.

    Rawg and Mv

    RAWG & MV

    Available on LBB

    Denim is Rawg and Mv's choice of material and oodles or swag and unexpected flair is their choice of expression. Needless to say, we're loving both! Aside from regular skinny and slim fit, ankle length jeans, they design fitted denim capris, shorts, dungarees and some cool full length jeans with cutout or tie-up bow detailing. 

    River Of Design

    River Of Design

    Available on LBB

    Another brand that has understood the denim assignment to the T and is delivering on all fronts, River Of Design has some lit jean choices. Slim fit that flares into bell bottoms, side slits, super flared, ripped and much more -- the brand also plays with stitch detailing to add a certain something to their jean options.

    Pro-Tip

    If anti-skinny is the tune you hum to, check out Baggy/Loose-fit and Mom-style Jeans here.