This Quirky Label Does Loud, Colourful And One-Of-A-Kind Clothing, Each With A Story Behind It

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Lokal South

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Every garment by Lokal South, a Bangalore-based clothing brand, has a cool story behind it. Whether it’s life in God’s Own Country or your own story, let your clothes do the talking.

Happy Hippie

Hailing from God’s Own Country, Darshana Sukumar decided to incorporate what she loves about her life in Kerala, into her clothes through quirky illustrations. That’s how Lokal South was born. Turning up the quirk, loud colours, psychedelic prints, and easy breezy designs are the label’s signatures. With a non-conformist hippie vibe running through the collection, they play around with colour combinations and prints and each garment is one-of-a-kind. Yep! It doesn’t get more exclusive than this. Maxi dresses, crop tops, jumpsuits, flowy skirts are what you’ll find aplenty, with a few offbeat sarees too. Expect coconut tree prints, palm leaves and banana motifs, on some of their garments {Kerala represent!} and, of course, bright colours from candy pinks to eye-popping yellows.

What's Your Story?

Want your outfit to tell a story? Then hit up Darshana who will customise a fun and whimsy outfit just for you. She’ll make a few illustrations, that could be anything from caricatures to other tidbits of your story, and incorporate it into your t-shirt, skirt or top. Looking to add some quirk to your wardrobe? Hit them up on Facebook here or Instagram here to place your orders. Or you can catch them at pop-ups they set up shop in at least once a week.