Everyone is still strung up about the Kohinoor. I get it. But even if it were back in India, I doubt we'd be able to get our hands on it. But you know what you can get your hands on? Plenty of stunning jewellery, be it off the streets as we so love, or those fancy brands which you need to wait for a few pay checks before hitting up. But we do love our jewellery, and when it comes to weddings, occasions and investments, there is nothing like some luxury, and straight up expensive pieces. Nothing else will do, right? Yes, the price are high, but you can't put a value on quality can you? So, here's our pick of the best jewellery brands in India to hit up for certified gold, diamond and precious stones - traditional, contemporary, antique or heirloom.
7 Luxury Jewellery Brands For Everyday, Occasion, Festive & Bridal Pieces
Joyalukkas
With over 85 stores across the country, and abroad, Joyalukkas is now a household name when it comes to gold and jewellery. Based in Thrissur, Kerala, the brand is best known for its traditional designs though they have so many options now, that everyone from your grandma to your GenZ cousin will approve.
The gold collection has 18 Carat up to 24 Carat options for men and women and features designs under categories like Religious, Fashion, Daily Wear and more. While you’ll be a bit intimidated at first, be it online or offline, you’ll see the brand has really broken down jewellery for the layman. From knowing the colours, the purity (who knew gold came in 10 Carat!), and cleaning methods, they want you to know the value of what you are buying.
LBB Tip: They also do diamond (cut and uncut) platinum, and silver jewellery with other gemstones.
Price: INR 2,000 upwards for daily wear
Certification: Bureau of Indian Standards (BIS)
Best For: Traditional gold jewellery, and a New Arrivals section in case you want to stay on trend. They also have an easy buy-back policy.
Malabar Gold & Diamonds
Another brand from Kerala, you can expect them to ace gold jewellery too. Malabar Gold & Diamonds is the store for those looking for extravagant pieces. While the brand does have trending options, we’d recommend them for their traditional designs, temple jewellery and even if you’re looking to buy loose diamonds, and then get your rings or earrings or necklaces customised.
They broadly divide the collections by Daily, Office, Party and Occasion, but if you’re looking for bridal jewellery, you have to check out the Brides Of India range. They categorise it based on culture so if you're looking to have a Punjabi-style wedding, then the jewellery here is curated for that. Shopping for the Kerala, Tamil or Kannadiga bride? They’ve got you covered too. We love the section for Shimmering and Contemporary brides! Endorsed by Anil Kapoor and Kareena Kapoor-Khan too, we do like how regal Malabar Gold & Diamonds makes you feel!
LBB Tip: What we appreciate about this brand is that even if you buy online, they detail all the specifications - metal purity, metal colour, weight, stone information and certification too.
Price: INR 2,000 upwards for office wear, up to INR 2L for single bridal pieces.
Certification: Diamond jewellery is certified by International Gemological Laboratory (IGI), platinum jewellery is certified by Platinum Guild India (PGI) and gold jewellery is inscribed with the 916 mark, by their internal team, according to the BIS specifications.
Best For: Bridal collection, and gold.
Tanishq
Right then, we get Tanishq needs no introduction, so we’ll skip it all. What we love and recommend Tanishq for is the marriage of traditional charm and modern design. While they do have more chunky options, most of the offerings here are delicate, light and subtle. For weddings, they have a separate section called Rivaah which shines the spotlight on different cultural weddings.
And, the best part is if they feature real women and weddings so you know it’s not just another advert. Tanishq also has a collection called Mia By Tanishq which is great for women on the go, and for those who don’t want to wear wedding-esque jewellery at home or to work. The pieces are lighter and classy, yet add that shine to your outfit - jeans and jacket or saree. Whether your shop online or offline, you’ll have options worth about 3-4 floors to choose from. Rings, couple rings, earrings, bracelets, necklaces, anklets, nose pins, mangalsutra and more.
LBBTip: Tanishq melts the gold you want to exchange right in front of your eyes, so if you’re rightly possessive of your gold, then you won’t need to worry.
Price: For simple gold hoops prices start at INR 1,000 and go all the way up to this one diamond set at INR 62 Lakh.
Best For: The Polki collection as well as the Little Big Moments section that has jewellery with gold, diamonds, and other gems for those occasions like a job promotion, a new home, or just because you wanted to treat yourself or a good friend. From jhumkas to full diamond sets, prices in this collection tap out at INR 4.5 Lakh.
Kalyan Jewellers
Another South Indian brand, Kalyan Jewellers is your go-to if you’re looking for traditional South Indian jewellery. They, of course, have plenty of other options via their different brands. You can get heritage jewellery from Nimah, diamond-only jewellery from Ziah, affordable, daily wear accessories from Hera, and you can customise your purchases if you shop from Candere. And that’s not all. You’ll be spoilt for choice with six other brands that let you pick from traditional, expensive, modern, heritage, Polki, uncut gems, cut gems and even invest in antique jewellery.
LBBTip: Check out their Glo collection. Each piece, be it a pair of earrings, rings, pendants or bracelets has been crafted in such a way that the diamonds are suspended in the air, thus actually moving with you. So everywhere you go, you add that sparkle, literally and figuratively!
Price: INR 2,000 upwards for daily wear and INR 50,000 upwards for occasion jewellery.
Certification: Diamonds are IGI/GIA certified and BIS certification for gold jewellery.
Best For: South Indian, gold jewellery. Especially, Kerala-style wedding jewellery. For weddings, check out the Muhurat section, especially if you want to look and play the part of a good Indian bride.
Amrapali
Amrapali is one of those luxury jewellery brands that's always caught your eye for their Indian and contemporary designs. And sometimes after having spotted Amrapali pieces on celebs like Karisma Kapoor, Aditi Rao Hydari, Alia Bhatt, Sonam Kapoor, and Deepika Padukone, you might have wanted to add something from the brand to your jewellery box. We've been there. While they have physical stores in the country, you can also shop online — Tribe Amrapali for traditional, bold and chunky designs and Legend Amrapali for more modern infused delicate designs that can be worn every day as well. In both brands, you'll find earrings, necklaces, bracelets, and rings. Tribe however also has bangles, anklets, nose pins, and toe rings. You'll find that silver and 18KT gold are heavily used in the collection along with a host of precious and semi-precious stones such as diamonds and turquoise.
LBBTip: Check out their Audrey & Zuri collection from their contemporary collection in Tribe and Heritage collection in Legend. Oh, and they just launched The Masterpiece collection, which is a combination of Polki and Jadau ancestral items created especially for the festive and wedding season.
Price: INR 500 upwards in Tribe and INR 7,500 upwards in Legend.
Best For: Everyday wear, occasion wear, wedding wear, and office wear
Tribhovandas Bhimji Zaveri
Tribhovandas Bhimji Zaveri (TBZ), a more than 150-year jewellery brand, is known for its luxury gold and diamond bridal jewellery and mangalsutras. The Mumbai-based luxury jewellery brand goes all out in making your bridal jewellery dream come through with its designer and unique pieces. The diamond collection features rings, bracelets, necklaces, and earrings that feature exquisite diamond work on white, rose, and yellow gold. That is along with a host of designs that also feature semi-precious stones. The Aabha Bridal collection features exquisite designs in the form of elegant neckpieces with jewellery works such as Bikaneri Meena and Antique Kundan.
LBBTip: Check out their collection of mangalsutras.
Price: On request
Certification: BIS certification for gold jewellery.
Best For: Bridal jewellery and wedding
If you are not looking to invest in jewellery, then head over to Nykaa Fashion for trending pieces that will make you stand out, but which don't need to be documented in your will!
