In times where trends dictate the pulse of a clothing or fashion label, brand's like MiniMul want to move away from anything to do with "fashion", "fads” or "mainstream". To be honest, this is refreshing and we're fans of the concept Founder, Ritviza has stuck to and built her Gurgaon-based brand on. If you haven't put two and two together yet, MiniMul is a label that celebrates 'minimal' living through its home and home wear products made from organic muslin or 'mulmul'.Their home wear to us is a sure shot hit. It screams therapeutic and soothing in every 'fiber' of its being!
Although new, to be fashion neutral and relevant despite changing times is what MiniMul desires. Basically a world where everyone owns 5 or 7 pieces of clothing that looks cool no matter what the season or pressing trend. To turn this to reality, they work with a mix of local weavers and commercial traders from across India and ethically source organic mulmul, linen, cotton and handlooms (khadi, corn silk, other vegan plant-based fabrics). This is used to design the most comfortable looking basics that won't ever go out of style!
We're talking Kurta Pajama Sets, Coord Sets (that can be styled but are still complete on their own), Linen Day Sets, Night Sets and most cosy Robes. Available in sizes up to XXL, these pieces are straightforward style wise and come in neutral, muted colours of olives, powder blue, nudes, teal and salmon. In short, you can live in them 24/7 no matter if at home or running an errand!