Graphic design and illustrations were always Alicia Souza’s love and she pursued her passion right through college in Melbourne. After she moved base to Bangalore, Souza branched into freelancing and tasted success as a budding entrepreneur when she sold out products that she had designed at a hip, flea market. That’s the moment she realised that there was a huge market for her quirky, out-of-the-box designs. In the following years, Souza honed her creativity and business skills and two years ago, along with her business partner – Saurabh Sharma – took her brand online. Today, Alicia Souza retails everything from stationery to home decor, accessories, and apparel. And if her fan mail is anything to go by, you know it’s a big hit with the crowds. In the recent past, the brand has also gone international. Souza attributes her success to the fact that she loves her job and takes it very seriously. Her work day begins at 6.30am and she can only be dragged away from her desk for walks with her handsome doggo – Charlie.
Tip: “Be open to change. Everything will not go your way or as planned. So, be ready to adapt and ready to change directions.”
Find Alicia Souza on Facebook here.
Check out the Alicia Souza website here.